HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Execution Ownership & Campaign Operations
Converts high-level strategic inputs from executive leadership into structured, fully executed multi-channel ad campaigns, asset development briefs, and operational project timelines.
Directs and owns the comprehensive quarterly marketing calendar, meticulously aligning paid spending with critical medical school admissions windows (e.g., MCAT preparation, Casper, Interview AI, PREview AI, and Comprehensive Consulting Packages).
Runs the standing marketing team cadence, driving accountability on action items, dissolving workflow friction points, and executing routine tactical choices independently.
Paid Media Strategy & Creative Engineering
Directs paid ad strategy and deployment across Meta (Primary) and TikTok (Secondary), while collaborating with the dedicated Google Ads Specialist to synchronize search and display campaigns.
Partners cross-functionally with content, video production, and graphic design units to develop, review, and iterate static and motion ad creatives based on clear performance signals (CTR, CVR, engagement, and retention metrics).
Formulates nuanced full-funnel targeting architectures spanning targeted cold traffic acquisition, lookalike mirroring, behavioral audience segmentation, and deep lifestyle retargeting across diverse student and parent personas.
Funnel Optimization & Sales Handoff Orchestration
Designs and optimizes post-conversion funnel mechanics, constructing landing pages, message matches, conversion rate optimization (CRO) tests, and high-intent booking/Video Sales Letter (VSL) sequences.
Interfaces directly with the sales development team to establish highly responsive "speed-to-lead" timing thresholds, ensuring booked leads are systematically bridged to setters while purchase intent is high.
Budget Management, Attribution & Analytics
Allocates monthly and quarterly media spend across target networks, engineering performance forecasts (CAC, ROAS, MQL-to-SQL conversion) and proactively adjusting budgets based on seasonal trends.
Validates data tracking and multi-touch attribution integrity across WooCommerce and Attio CRM platforms, utilizing Google Tag Manager to debug pixel data, tracking scripts, and event tags.
Leverages data pipelines to deliver insights-driven weekly and monthly performance updates to the CEO, utilizing Looker Studio or equivalent data-visualization applications.
Syncs with the lifecycle marketing division using Kit (formerly ConvertKit) to align automated nurture triggers, segmented promotional timelines, and email messaging with active paid campaigns.
Experience: 5+ years of verified professional success in performance marketing, with a minimum of 3 years of direct, hands-on media buying experience inside Meta Ads Manager executing budgets of $20,000+ per month in ad spend.
Platform Fluency: Demonstrated technical competence scaling TikTok Ads campaigns (backed by verified conversion data or case studies) alongside modern Google Analytics 4 (GA4) setup patterns.
Funnel Integration Mastery: Documented background connecting paid direct-response pipelines smoothly into high-ticket sales or booking workflows (VSLs, automated scheduling flows, and lead-routing handoffs).
Technical Analytics Stack: Strong quantitative fluency handling tracking pixels, attribution architecture, Google Tag Manager deployment, and building custom metrics within Looker Studio.
Language & Communication: Elite verbal and written English communication skills, equipped to manage up to strategic consultants and steer fast-paced cross-department meetings asynchronously.
Workplace Infrastructure: Ownership of an isolated, completely quiet remote home workspace, a high-performance computer setup capable of handling heavy data modeling arrays, and a stable, high-speed internet connection.
Preferred Qualifications
Prior performance marketing experience within the education, EdTech, academic test preparation, or premium admissions consulting spaces.
Familiarity navigating the distinct decision-making psychology and customer journeys associated with students, pre-meds, residency applicants, and high-net-worth parents.
Hands-on experience working directly with Kit (formerly ConvertKit) or comparable lifecycle marketing Email Service Providers (ESPs).
Benefits
Premium Compensation Package: A highly competitive salary placement ($3,000 – $3,800 USD/month) aligned with senior-level operational capabilities.
Elite Professional Autonomy: Step into a fully optimized marketing function equipped with substantial ad budgets, multi-channel structural runway, and strong commercial sales momentum.
Direct Executive Access: Work hand in hand alongside the COO and CEO, commanding real influence over global growth and corporate infrastructure expansion.
Frictionless Culture: Operate within a modern, remote-first, high-performing corporate culture characterized by low bureaucracy and high individual ownership.
Application Disclaimer: Please Read Before Proceeding
To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
Voice/Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English Submissions in any other language or missing a recording will be automatically disqualified
Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.
We appreciate your interest and look forward to reviewing your application!
HireLATAM connects U.S. businesses with top-tier remote talent from Latin America. We specialize in finding skilled professionals across various industries, including software development, customer service, digital marketing, and more. Our mission is to bridge the gap between high-quality Latin American talent and U.S. companies seeking cost-effective, dedicated, and culturally aligned team members.
Whether you're looking to scale your team or need specialized expertise, HireLATAM streamlines the hiring process, ensuring you find the right fit quickly and efficiently. We handle the recruitment, so you can focus on growing your business.
Explore how nearshoring with HireLATAM can enhance your team's productivity and give your business a competitive edge.
