Job Description

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Job Title: Remote Head of Influencer Marketing – YouTube & Gaming (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $2,000 - 3,000 USD/month base salary (commensurate with experience)

Schedule: Mon-Fri 8hrs per day, ideally 1hr per day Sat + Sun with overlap with Australian Eastern Time / GMT+10 business hours

Our Client

Our Client operates in the gaming industry and is looking for an experienced influencer marketing leader to own and scale its paid creator partnerships. The business currently works with approximately 30–40 creators, with plans to grow to 50+ active partnerships and expand the function further.

Job Overview

Our Client is seeking a Head of Influencer Marketing to lead its paid creator partnership strategy, with a primary focus on YouTube long-form sponsorships. This is a senior, hands-on commercial role that requires direct ownership of creator relationships, sponsorship pricing, negotiations, campaign profitability, and long-term partnership growth.

Approximately 90% of the work will focus on YouTube long-form sponsorships, with additional opportunities across YouTube Shorts, TikTok, Instagram, and other short-form platforms.

The successful candidate will independently manage a portfolio of creators from sourcing and commercial evaluation through negotiation, campaign delivery, performance assessment, and retention. Initially, the role will remain highly hands-on while providing guidance to an existing team member. Over time, the Head of Influencer Marketing will help build and lead a support team, allowing greater focus on strategic growth and high-value commercial partnerships.

Responsibilities

Creator Sourcing & Partnership Management

• Identify, source, and evaluate gaming YouTubers and other relevant content creators, prioritizing long-form YouTube sponsorship opportunities.
• Manage paid creator partnerships across YouTube long-form, YouTube Shorts, and commercially viable short-form content for TikTok, Instagram, and other platforms.
• Build and maintain a portfolio of 50+ active creator relationships, alongside a reliable pipeline for outreach, negotiations, contracted content, follow-ups, payments, reporting, and renewals.
• Develop long-term creator relationships through recurring sponsorship agreements covering multiple uploads over several months or years.
• Manage renewals, performance reviews, volume discounts, and adjustments to commercial terms as market conditions change.

Commercial Strategy & Negotiations

• Personally negotiate sponsorship budgets and terms with creators, talent managers, and agencies.
• Determine the appropriate commercial structure for each partnership, including fixed-fee, CPM, hybrid, performance-linked, and multi-video arrangements.
• Evaluate creator pricing and partnership opportunities based on expected views, audience demographics, conversions, contribution margins, seasonal demand, and overall campaign profitability.
• Make independent decisions about what each partnership is worth and how much the business should be willing to invest.
• Adapt sponsorship budgets and renegotiate agreements around new game releases, peak promotional periods, and quieter seasons rather than applying fixed pricing models across all creators.
• Assess the impact of product margins, game popularity, audience geography, seasonality, and campaign performance when making investment decisions.

Performance & Portfolio Ownership

• Maintain commercial accountability for sponsorship investments, evaluating results and profitability rather than focusing solely on impressions or outreach activity.
• Independently manage a meaningful monthly sponsorship budget and maintain visibility into the spend directly controlled.
• Prioritize competing creator commitments while ensuring consistent follow-through across negotiations, deliverables, payments, reporting, and renewals.
• Identify opportunities to improve partnership performance, expand successful relationships, and scale profitable creator collaborations.

Team Leadership & Development

• Initially remain hands-on in managing creator partnerships while providing guidance to an existing team member.
• Over time, help recruit, train, and manage operational support, including influencer marketing coordinators or account managers.
• Develop the team and processes needed to support a growing creator portfolio.
• Gradually shift focus toward major negotiations, high-value partnerships, commercial strategy, and overall function expansion.

Qualifications, Skills and Key Competencies

• Significant, directly relevant experience managing paid YouTube long-form sponsorships across multiple creators and campaigns. This must represent a substantial part of previous work, rather than occasional exposure to a few integrations.
• Demonstrated first-hand commercial ownership, including personally setting or meaningfully influencing sponsorship pricing, negotiating deal structures, and evaluating campaign profitability.
• Experience independently managing a meaningful monthly sponsorship budget, with the ability to clearly explain the amount personally controlled, separately from the overall budget managed by an agency, company, or team.
• Proven negotiation experience across different deal structures, creator sizes, audience demographics, and products, including recurring sponsorship agreements rather than exclusively one-off campaigns.
• Practical understanding of how product margins, game popularity, audience geography, seasonality, and campaign results should influence sponsorship pricing and investment decisions.
• Experience managing a substantial active creator portfolio, prioritizing multiple commitments, and maintaining long-term commercial relationships.
• Working knowledge of short-form sponsorship content, including YouTube Shorts and repurposed TikTok and Instagram content, while maintaining YouTube long-form sponsorships as the primary area of expertise.
• Strong knowledge of gaming creators and YouTube audiences.
• Excellent written English, strong organizational and follow-through skills, and the ability to work independently.

Nice to Have

• Established relationships with gaming YouTubers, talent managers, or creator agencies.
• Experience directly managing 50–100+ active paid creator partnerships.
• Experience hiring, mentoring, or managing influencer marketing coordinators or account managers.
• Experience negotiating bundled short-form placements, content reuse rights, or incremental cross-platform promotion as part of ongoing creator agreements.
• Experience working with digital gaming products, niche e-commerce products, or seasonal performance-marketing categories.
• Familiarity with influencer CRMs, campaign performance reporting, and WordPress.

Position Details & Benefits

• Employment Type: Full-time, long-term, dedicated role.
• Work Arrangement: Fully remote.
• Schedule: Monday–Friday core working schedule.
• Availability: Occasional short-notice coordination around major game releases or promotional periods; light paid weekend availability is preferred.
• Paid Leave: Paid vacation leave after three months.
• Growth Opportunity: Potential to progress into broader commercial leadership, with dedicated staff support and performance-based bonuses.

Application Disclaimer: Please Read Before Proceeding

To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Voice/Video Recording is REQUIRED

Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions

Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.

Apply Wisely

To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

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We appreciate your interest and look forward to reviewing your application!