Key Responsibilities
Regional Visual Merchandiser Responsibilities
VM Guideline Development Support— Support the creation, refinement for regional visual merchandising guidelines, ensuring brand consistency across windows, in‑store displays, and event environments.
Creative & Administrative VM Support — Contribute to the execution of regional visual and marketing strategies, supporting operational planning.
Cross‑Functional Collaboration — Partner closely with regional teams (Marketing, Retail, Merchandising and Project Operations) to ensure seamless execution of VM initiatives.
Project Management & Regional Rollout
Oversee the localization and implementation of regional window displays, pop‑ups, events, and VM/marketing projects under the Regional VM Manager’s guidance.
- Ensure all executions meet brand standards, production guidelines, and timelines.
- Work with local teams and contractors on production details to ensure premium-quality delivery.
Local Market Adaptation — Following regional VM guidelines and tailor changes to align with the Regional VM Manager to meet local needs while maintaining brand integrity, ensuring innovation and excellence in all retail and event activations.
Store & Event VM Execution — Lead the planning and execution of all VM activities across stores, pop-up and events, ensuring flawless implementation aligned with brand standards.
Store Visits & Compliance — Conduct regular market visits to assess VM execution, provide coaching, and ensure compliance with brand guidelines. Identify opportunities for improvement and follow through with action plans.
New Store Openings & Special Projects — Provide full VM support for new store openings, renovations, zoning plan and special retail or event projects within the region.
Visual Excellence Maintenance — Ensure all stores maintain optimal visual presentation standards through ongoing monitoring, feedback, and collaboration with local teams.
Supplier & Vendor — Collaborate with suppliers to source, negotiate, and manage materials, ensuring timely delivery and optimal inventory levels.
Training & Communication — Act as the key communication bridge for Hong Kong, Macau and Taiwan, delivering VM guidance, training, and support to stores, partners, and travel retail teams.
Reporting & Insights — Consolidate regional VM reports and file in the VM database (IWD) by monthly basis; share insights and constructive feedback to continuously enhance visual standards across markets.
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Founded in 1910, Samsonite is the world’s leading luggage brand. Renowned for its breakthrough research and development, and commitment to innovation, Samsonite has excelled since its inception with a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers’ journey further, with ever lighter and stronger products.