Job Description

Regional Vice President (RVP) of Operations- (GA, NC, TN Markets)

Here We GROW Again! Are you a proven leader ready to leave “average” behind? Blue Ridge Fitness is looking for an exceptional Regional Vice President of Operations to be part of one of the greatest growth stories in the fitness industry. With 20+ locations open and more planned, this is your opportunity to lead teams, drive results, and grow your career in a fast-paced, high-reward environment.

At Crunch Fitness, we believe serious exercise should be fun, blending fitness and entertainment with our “No Judgments” philosophy. Our diverse, energetic team is passionate about inspiring members to reach their goals while building a supportive, positive club culture.

If you’re highly motivated, competitive, and ready to work where you work out, your next big career move starts here. Apply today and take the first step toward leading in one of the fastest-growing fitness brands in the country.

The Regional Vice President (RVP) of Operations oversees operational performance across an assigned region of clubs (GA, NC, TN markets), ensuring consistent execution of company standards, policies, and member experience expectations. This role partners with club leadership to drive operational excellence, monitor key performance metrics, and develop strong leadership teams while supporting the company’s continued growth and success.

Key Responsibilities

• Conduct regular club audits including Operations, Cleaning and Staff Test Outs, providing feedback and coaching to club leadership
• Ensure consistent execution of company SOPs, operational standards, and membership policies across all assigned clubs.
• Partner with Maintenance and club leadership to track service tickets and ensure timely facility issue resolution.
• Monitor and improve ACH/EFT performance, billing accuracy, and collections efforts, including oversight of ACH rejects, RFC disputes, and chargebacks.
• Train, mentor, and support Operations Managers and club leadership teams, providing in-club coaching and leading regional training sessions focused on KPIs and operational best practices.
• Review member feedback, SMG responses, and cancellation trends to identify opportunities to improve member satisfaction and retention.
• Support Brand Excellence audits, mystery shop reviews, and corporate initiatives to maintain company standards and operational consistency.
• Oversee operational ordering processes including cleaning supplies, beverages, and apparel inventory to ensure compliance with company protocols.
• Monitor online reputation and social media engagement, ensuring timely responses to member feedback and maintaining brand standards.

What We’re looking For:

• 5+ years of experience in multi-unit operations leadership, preferably within the fitness, hospitality, or service industry
• Proven ability to lead, develop, and hold leadership teams accountable across multiple locations
• Strong understanding of club operations, member services, billing processes, and operational compliance
• Experience working with KPIs, operational audits, and performance metrics to drive results
• Excellent leadership, communication, and organizational skills
• Ability to analyze operational trends and implement process improvements
• Comfortable working in a fast-paced, high-growth environment
• Ability to travel regularly across all assigned clubs and markets, including Tennessee, North Carolina, and Georgia (must be located within one of the assigned markets)
• Passion for fitness and delivering exceptional member experience

Perks & Benefits

• Competitive salary + bonus opportunities
• Medical, Dental, Vision insurance
• 401(k) retirement plan
• Paid Time Off (PTO)
• Life insurance & short-term disability
• Free Crunch Fitness membership
• Discounted personal training sessions
• Continued education opportunities
• Rapid career growth in a fast-expanding company
• A high-energy, supportive team environment

If you’re ready to stop searching for a job and start building a career with purpose, apply today and take the first step toward leading in one of the fastest-growing fitness brands in the country.​

About Blue Ridge Fitness

Blue Ridge Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Georgia, North Carolina, Tennessee and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.