Job Description

Regional Vice President of Group Fitness- (GA, NC, TN markets)
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Here We GROW Again! Are you a proven leader ready to leave “average” behind? Blue Ridge Fitness is looking for an exceptional Regional Vice President of Group Fitness to be part of one of the greatest growth stories in the fitness industry. With 20+ locations open and more planned, this is your opportunity to lead teams, drive results, and grow your career in a fast-paced, high-reward environment.

At Crunch Fitness, we believe serious exercise should be fun, blending fitness and entertainment with our “No Judgments” philosophy. Our diverse, energetic team is passionate about inspiring members to reach their goals while building a supportive, positive club culture.

If you’re highly motivated, competitive, and ready to work where you work out, your next big career move starts here. Apply today and take the first step toward leading in one of the fastest-growing fitness brands in the country.

The Regional Vice President (RVP) of Group Fitness is responsible for leading and growing the group fitness program across an assigned region of clubs (GA, NC, and TN). This role drives class participation, ensures high-quality programming, develops Group Fitness leadership teams, and maintains cost efficiency while delivering an engaging and innovative member experience.

The RVP is on-site and partners closely with club leadership, marketing, operations, and construction teams to execute programming initiatives, launch new formats, support new club openings, and maintain consistent brand standards across all locations. This position plays a key role in developing instructors and future leaders while ensuring the group fitness program continues to grow and evolve with member demand.

Key Responsibilities

• Drive year-over-year growth in class participation and class averages while maintaining efficient instructor labor and programming costs.
• Oversee and develop the District Group Fitness Manager (DGFM) leadership team, providing coaching, training, and performance accountability.
• Review weekly and monthly performance reports to evaluate club trends, identify underperforming classes, and adjust schedules accordingly.
• Plan and execute department initiatives and programming strategies in partnership with the marketing team to support club engagement and brand growth.
• Lead quarterly schedule updates and programming adjustments to keep the group fitness offering innovative and aligned with member demand.
• Organize and lead bi-annual instructor training and development programs to ensure high-quality instruction and a strong studio culture.
• Support instructor recruitment and leadership pipeline development, identifying and developing future Group Fitness Managers and District leaders.
• Ensure new club openings and presale locations are staffed with trained instructors, fully developed class schedules, and operational readiness for launch.
• Partner with club leadership teams to ensure proper class check-in procedures and reporting accuracy.
• Conduct regular club and studio walkthroughs to maintain company standards, equipment readiness, and studio functionality.
• Collaborate with construction and facilities teams during renovations or studio expansions.
• Support broader club initiatives by partnering with sales and personal training teams to drive overall club engagement and member experience.

What We’re looking for

• 3+ years of experience in group fitness leadership, multi-unit fitness operations, or program management
• Proven experience developing instructors, managers, and leadership teams
• Strong understanding of group fitness programming, schedule optimization, and class performance metrics
• Ability to analyze club performance reports and identify operational opportunities
• Excellent leadership, communication, and team development skills
• Experience supporting new club openings, program launches, or studio expansions preferred
• Ability to work in a fast-paced, high-growth environment
• Willingness and ability to travel regularly across assigned clubs and markets
• Passion for fitness and creating an engaging, inclusive group fitness experience

Perks & Benefits

• Competitive salary + bonus opportunities
• Medical, Dental, Vision insurance
• 401(k) retirement plan
• Paid Time Off (PTO)
• Life insurance & short-term disability
• Free Crunch Fitness membership
• Discounted personal training sessions
• Continued education opportunities
• Rapid career growth in a fast-expanding company
• A high-energy, supportive team environment

If you’re ready to stop searching for a job and start building a career with purpose, apply today and take the first step toward leading in one of the fastest-growing fitness brands in the country.​

About Blue Ridge Fitness

Blue Ridge Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Georgia, North Carolina, and Tennessee, and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.