Job Description

ABOUT US
For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well‑being through coaching, connection, and community. Join us and be part of a team that's changing lives every day!

We are hiring a Regional Vice President, Club Operations, for our  Northern California -- Bay Area & Sacramento region.
The Regional Vice President will lead approximately 40-60 clubs, driving sales performance and operational excellence across the region. This role is accountable for achieving membership, fitness, and revenue goals while ensuring clubs are staffed, trained, and developed to deliver consistent, high‑quality results. The Regional Vice President works through District Managers to build strong teams, elevate execution, and create a performance‑driven culture. While maintaining strong field connection, the role emphasizes strategic leadership, sales acceleration, talent development, and operational consistency across the assigned region.
ESSENTIAL DUTIES & RESPONSIBILITIES

• Drive regional sales performance across membership, fitness, and all revenue streams.
• Lead and execute strategies that accelerate club revenue and profit growth through strong sales execution and operational excellence.
• Set clear performance expectations and provide ongoing coaching and feedback to elevate team accountability.
• Ensure consistent delivery of operational standards, service expectations, and company procedures across all clubs.
• Oversee key financial and operational metrics, including revenue, profitability, retention, and overall club performance.
• Ensure strong execution of company initiatives, promotions, and strategic priorities that drive growth.
• Partner with operations, maintenance, and facilities teams to uphold brand standards and create a welcoming, high-energy environment for members.
• Align corporate sales strategy with frontline execution to ensure sustainable business results.
• Build sales capability across all locations through targeted training, coaching, and periodic club visits.
• Build a culture of sales excellence by coaching District Managers, General Managers, and frontline teams to maximize membership, fitness, and retail sales.
• Conduct regular club evaluations to assess cleanliness, equipment condition, and member experience, implementing corrective actions when needed.
• Ensure compliance with labor laws and company policies to maintain a safe, fair, and legally compliant work environment.
• Foster a culture that values operational excellence, recognition, and continuous improvement.
• Collaborate cross functionally to support regional needs and provide field insights that inform broader strategy and improvements.

QUALIFICATIONS Required Knowledge, Skills & Abilities

• 5+ years of progressive multiunit leadership experience in fitness, retail, or service industries.
• Demonstrated success leading and developing large, multilevel teams.
• Proven track record in driving sales performance and achieving revenue goals.
• Strong operational discipline, decision making abilities, and follow-through.
• Excellent communication, coaching, and relationship building skills.
• Ability to drive revenue and profit growth through strong operational standards and exceptional member experiences.
• A hands-on approach to holding teams accountable, inspiring performance, and creating a high-energy, results-driven culture.
• Strong operational acumen with a focus on execution and attention to detail.
• Willingness to travel extensively (up to 80% of the time).

Preferred Knowledge, Skills & Abilities

• Fitness industry experience strongly preferred.

Physical Demands/ Environmental Conditions

• The employee may be exposed to varying noise levels in different environments, including clubs and office spaces.
• The position requires prolonged periods of moving during club visits and inspections.
• The role involves frequent communication, requiring the ability to exchange information effectively.

Travel Requirement

• This role requires extensive travel, up to 80% of the time, including both car and plane travel, to visit clubs and districts across the assigned market.
• Travel may involve long distances and overnight stays, depending on the geography of the region.
• The ability to adapt to varying schedules and work environments while traveling is essential.

BENEFITS AT 24
In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
Disclaimer
DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.

Qualifications QUALIFICATIONS Required Knowledge, Skills & Abilities

• 5+ years of progressive multiunit leadership experience in fitness, retail, or service industries.
• Demonstrated success leading and developing large, multilevel teams.
• Proven track record in driving sales performance and achieving revenue goals.
• Strong operational discipline, decision making abilities, and follow-through.
• Excellent communication, coaching, and relationship building skills.
• Ability to drive revenue and profit growth through strong operational standards and exceptional member experiences.
• A hands-on approach to holding teams accountable, inspiring performance, and creating a high-energy, results-driven culture.
• Strong operational acumen with a focus on execution and attention to detail.
• Willingness to travel extensively (up to 80% of the time).

Preferred Knowledge, Skills & Abilities

• Fitness industry experience strongly preferred.

Physical Demands/ Environmental Conditions

• The employee may be exposed to varying noise levels in different environments, including clubs and office spaces.
• The position requires prolonged periods of moving during club visits and inspections.
• The role involves frequent communication, requiring the ability to exchange information effectively.

Travel Requirement

• This role requires extensive travel, up to 80% of the time, including both car and plane travel, to visit clubs and districts across the assigned market.
• Travel may involve long distances and overnight stays, depending on the geography of the region.
• The ability to adapt to varying schedules and work environments while traveling is essential.