Job Description

Regional Senior Brand Manager RAMET

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here

Role reports to:

Marketing Head, Essential Health _ RAMET

Location:

Europe/Middle East/Africa, United Arab Emirates, Dubai, Dubai

Work Location:

Hybrid

What you will do

Major Duties & Responsibilities

• Brand Strategy Implementation and Execution Planning

• Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans

• Partners with senior management, lead-markets and cross functional teams in creating a robust End to End plans

• Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.

• Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the

• key drivers behind share and sales performance to inform marketing strategies and tactics.

• Leads the 3YOP Plan for Baby Care.

• Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs,

• commercial innovations, assets / content /claims development for the cluster

• Leads & implements the E2E portfolio management, pricing, promotion and communication strategy across the cluster.

• Deploying regional/global communication strategy

• Leads the communication planning for the cluster (comms priorities, calendar, media strategy).

• Provides input to regional and global teams for all content development needs and requirements.

• Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the

• cluster.

• Acts as brand equity guardian for the cluster, ensuring consistency across all markets.

• Collaborates with local Brand Activation teams and healthcare professional teams

• Deploying new products (portfolio extensions, brand expansion to new markets)

• Based on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements,

• for the development of future innovations.

• Leads cross-functional team to bring regional/global innovations into AMET (SC, RA, Finance, gatekeeping).

• Assess potential of new products and develops business case.

• Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.

What We Are Looking For

Required Qualifications

• Bachelor's degree in marketing, business administration, or a related field.

• A minimum of 8 years of experience in Marketing, with progressive leadership roles and a strong track record of business

• results.

• Strong experience in FMCG brand management is required.

• Ability to think strategically and creatively, and to develop innovative solutions to complex problems.

• Strong analytical skills, with the ability to interpret and use data to drive decision-making.

• Experience in both brand strategy and market execution.

• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external

• stakeholders.

• Experience in developing regional (multi-country) plans.

• Proven track record of developing and executing successful marketing strategies and programs.

• Strong leadership and team management skills.

• Fluent or Native English is required.

• Travel up to 20% may be required

Desired Qualifications

• Master’s or MBA is a plus.

• Experience working in a matrix organization is a plus.

• Experience on both regional and local roles is preferred.

• Experience working on baby care is preferred.

• Baby Care market knowledge of Middle East and/or Africa is a plus.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.