Job Description

Open to candidates across the US - Any nationality residing in the US with a US visa
Work From Anywhere (WFA)

Client Overview

Our client is a globally established industrial automation and packaging machinery manufacturer specializing in intelligent paper cup machines and fully automated container production systems. With strong engineering capabilities, advanced robotics integration, and an expanding international footprint, the company supports large-scale food packaging manufacturers and industrial production companies worldwide.

To strengthen its North American market presence, the company is expanding its regional marketing operations within the United States. The organization operates in a fast-paced, growth-driven environment focused on combining industrial technology with localized commercial strategies to accelerate brand visibility and enterprise customer acquisition.

Job Role

The Foreign Marketing Specialist – US Market will lead localized digital marketing initiatives and regional brand-building activities across the United States market. The role is responsible for executing B2B marketing campaigns, supporting exhibition and event operations, producing localized technical content, and strengthening the company's digital presence across North America.

This position requires a highly creative yet analytical marketing professional with experience handling industrial, manufacturing, or automation-related products. The successful candidate will play a key role in transforming complex machinery solutions into engaging commercial campaigns that support regional sales growth and dealer network expansion.

Key Responsibilities

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  Execute localized digital and offline marketing campaigns targeting the US industrial and manufacturing sectors.
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  Manage regional social media channels, website content updates, SEO optimization, and email marketing activities.
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  Develop localized B2B marketing materials including brochures, technical presentations, videos, graphics, and case studies.
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  Support planning and execution of industrial exhibitions, trade shows, technical seminars, and distributor events.
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  Coordinate closely with regional sales teams and headquarters to align branding and campaign strategies.
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  Monitor campaign performance metrics and prepare analytical reports with optimization recommendations.
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  Maintain consistency of brand identity across all North American marketing channels.
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  Conduct market research on competitors, customer trends, and industrial market developments.

Requirements

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  Bachelor's Degree in Marketing, Communications, Digital Media, or related fields.
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  Minimum 3–5 years of experience in Digital Marketing, Brand Management, or B2B Marketing roles.
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  Prior experience handling industrial automation, manufacturing equipment, packaging machinery, or engineering-related products is highly preferred.
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  Strong capability in multimedia content creation including video editing, graphics, presentations, and technical marketing materials.
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  Good understanding of SEO, CMS platforms, email marketing systems, and social media management tools.
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  Strong analytical mindset with the ability to interpret marketing performance data and campaign effectiveness.
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  Able to manage multiple projects simultaneously in a fast-paced corporate environment.
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  Professional fluency in English is mandatory; Mandarin proficiency is a strong advantage.

Job code: #662