At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. Our Customer team shapes extraordinary experiences for Dyson owners worldwide. We deliver proactive, fast, and thoughtful support that makes customers feel valued. We build loyalty through meaningful engagement, inspire advocacy, and turn every interaction into long‑term connection. Guided by our principles - effortless experiences, global consistency, personalisation, and relentless improvement - we ensure every customer’s journey with Dyson is exceptional.
As the Regional Sales & Marketing Manager, Spares & Accessories (S&A),you’lllead Dyson’s S&A commercial agendainregions Your mission: deliver growth, drive profitability, and champion theownerexperience by bringing the global S&A strategy to lifewith themarkets.You’llco-createregional channel approaches, support local teams, and ensure the S&A portfolio fits Dyson’s standards and ambitions.
This role combines local insight with commercialexpertiseYou’llpartnerfromglobal S&Ateam with BU’s,regional sales, marketing, supply chain, and digital teams tomaximiseimpact while adapting to regional trends and needs.
Key Responsibilities
Regional S&A Strategy & Delivery:
Localiseand execute Dyson’s S&A strategy intheregion.
Set clear sales, growth, and profitability targets;adaptthe global plan for market realities.
Portfolio & Channel Development:
Develop andoptimiseS&A performance across all channels—D2C, e-commerce, retail,customerserviceand third-party partners.
Identifycategory gaps and drive new initiatives to meet customer and commercial goals.
Coordinate with supply chain and digital teams for seamless execution and powerful,localisedcampaigns.
Commercial Excellence:
Analysemarket data, consumer preferences, and competitive trends.
Use insights to drive promotional planning, product assortment, and channel activation.
Set, monitor, and report on KPIs to ensure regional targets are achieved.
Cross-functional Collaboration:
Act as the bridge between the global S&A team,local markets,BU’sand functions
Share best practices, relay market needs, and align on commercial priorities.
Engage with marketing, sales, and customer service tomaximiseowner engagement and satisfaction.
Continuous Improvement:
Gather feedback after S&A activities and launches,identifyinglessons and embedding improvements.
Proven experience in sales and/or marketing roles—ideally within S&A, aftercare, consumables, or a related fast-paced category.
Strong familiarity with regional market trends, channel dynamics, and owner engagement.
Skilledin category management, commercial planning, and campaign execution.
Analytical, data-driven, and decisive in making commercial recommendations.
Collaborative and clear communicator—able to align, influence, and execute across diverse teams and cultures.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
