Job Description

At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In less than five years, we have grown to serve over 15 million 90 days active customers, with our network now reaching 60% of Ethiopia’s population; a testament to our bold vision and trusted partnerships.

Guided by our core values of Customer Obsession, Innovation, Integrity, and Get It Done Together, we are building a dynamic, inclusive, and empowering workplace. We believe our greatest strength lies in our people. That is why, for three consecutive years, we have proudly earned the Top Employer Award. In addition, we have received the African Top Employer recognition for the first time, reflecting our unwavering commitment to fostering a supportive, innovative, and inclusive work environment.

Join Safaricom Ethiopia and be part of a team shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

Role purpose:

Effectively will manage M-PESA management aspects in assigned region. This role will be responsible for acquiring new merchants, growing/incubation of newly recruited merchants/agents businesses for a specified period and ensure availability of M-PESA services in their assigned area at all times.

Key accountabilities and decision ownership:

• Plans organize and coordinate the overall merchant recruitment and development function of the designated sales region.
• Takes part in setting sales targets and formulates regional strategies to achieve the overall regional target.
• Ensure Supervisors and TDRs have proper permission and access to systems to do merchant recruitment and incubation.
• Evaluate and analyze regional merchant recruitment and incubation performance.
• Conduct regular coaching and mentoring sessions with TDR supervisors and TDRs to develop capability.
• Ensure placement of visibility materials while activating merchants in collaboration with the regional trade marketing team.
• Attending to customers’ queries and complaints and resolve on time.
• Ensure proper distribution of merchants as per the predefined standard.
• Collaborate with distribution team and distributors in recruiting, activating, and incubating their prospect.
• Conduct proper handover of recruited and incubated merchants to distribution and merchant management team.
• Identify challenges related to merchant recruitment and provide insight to improve the recruitment process
• Ensure TDRs are adhering to their routes and territories.
• Share objectives, Evaluate progress, and reward as per clearly defined standards.

Key performance indicators: Territory Management:

• Visit all Merchants/agents regularly using agreed route plans, Monitor merchant payment, e-money & cash float as to deliver on set M-PESA target;
• Implementation of market penetration routines as per business Strategy/ objectives.
• Ensure contract sales force (TDR) adheres to agreed trade routes.
• Ensure Adherence to the set daily and monthly trade routes.

Revenue:

• Identify gaps in market coverage and recruit suitable outlets to fill in the assigned territory.
• Assignment of recruitment targets through; − Recruiting non-Safaricom dealers and stand-alones as recruitment agents. − Availability and penetration of M-PESA services.
• Facilitate sign up of merchants/agents to meet area targets.
• Attain transaction targets – value of transactions, number of transactions.
• Achievement of monthly, quarterly, annual targets for assigned sales area. Outlet Audit:
• Carry out consistent audit of outlets in assigned regions.
• Escalate non-conformities for necessary action.
• Identify and provide assistance in improvement of outlets that underperform
• Trouble shoot in poorly performing outlets and offer propositions to partner agents to close gaps.

Branding & Merchandising of outlets:

• Effect availability of POS, business tools, and merchandising material in agent outlets.
• Ensure 100% compliance to branding and merchandising standards at outlets within sales area.
• Ensure attainment of agreed levels of business tools and adherence to re-order levels at all assigned outlets.

Training: • Ensure all merchants/agents in assigned territory should be fully trained on M-PESA products.

• Ensure all merchants/agents are well trained on acceptable KYC standards.
• Ensure that M-PESA staffs per outlet are trained to offer M-PESA services.
• Carry out quarterly audits of trainings undertaken.
• Undertake quarterly training for contract sales force (TDR).

Development of Sales Programs:

• Prepare, plan and execute territory sales programs aimed at market penetration and availability of M-PESA services at all times
• Ensure to present;

− Documented and approved monthly and quarterly territory plans.

− Effective executed sales programs in the area as targeted in the plan (results against target)

− Number of successful area specific sales and promotional initiatives developed and implemented within the territory with documented proof results.

• Ensure contracted sales force deliver quality/ expected training standards to agent assistants in the outlets.
• Provide consumer education through road shows and targeted events.

People & Performance Management:

• Ensure the TDR team are equipped to engage partners on their routes through training.
• Effectively manage information to TDRs to facilitate their performance.
• Continuous appraisal and coaching of contracted staffs.
• Reporting:
• • Prepare weekly / monthly / quarterly and annual reports on performance, gaps and planned activities.
• • Weekly reports should be 100% accurate and forwarded to the HQ – as per agreed timeline

Core competencies, knowledge and experience:

• Working With Others
• Operational Excellence
• Creativity and Innovation
• Business Know-how
• Working With Change
• Project and Programme Management
• Products, Services and Technology Knowledge – Consumer
• Business Development & Sales Planning
• Solution Selling
• Negotiation
• Competing to win
• Service Quality and Planning

Must have technical / professional qualifications:

• Degree in a Business related field
• Post graduate certification in Sales & Marketing will be an added advantage
• Intermediate knowledge of business finance principles is essential.
• Must have at least 8 years working experience in a sales environment, of which 2 years should be in distribution.
• Excellent knowledge of Safaricom products and services.
• Excellent written and verbal communication skills (articulate)coupled with good listening and critical reasoning skills.
• Proactive, confident, energetic and able to work under pressure with a positive attitude and use good organization skills.
• Mentoring/coaching skills/experience.
• Excellent interpersonal skills.
• Leadership skills
• Problem solving and decision-making skills.

How to Apply. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.