In your first year, you will lead the South Region to deliver sustainable growth in revenue, market share, distribution, and profitability. This role is crucial for strengthening our presence in a competitive market by driving execution excellence and building strong partnerships with distributors and customers. Your leadership will shape a high-performing sales team that aligns with Flora Food Group’s mission to bring better food to more kitchens. By enhancing route-to-market effectiveness and expanding distribution, you directly impact how our products reach consumers and improve their everyday meals.
You will own the delivery of revenue, volume, market share, distribution, and profitability targets for the South Region. Your data-driven approach will ensure accurate forecasting, effective trade investment, and operational excellence. By leading a capable sales team and optimizing route-to-market strategies, you will contribute measurably to Flora Food Group’s commercial success and market leadership.
This role reports to the Head of Sales Pakistan and involves managing a team of 5 to 6 direct reports, including Area Sales Managers. You will collaborate closely with Marketing, Supply Chain, Finance, and Customer Development teams to ensure seamless execution and compliance with company policies. Your leadership will foster a culture of accountability, sustainable growth, and long-term partnerships with distributors and customers.
You are passionate about food and the role it plays in people’s lives. You bring curiosity and enthusiasm for how consumer behaviour and market trends influence sales strategies. Your commitment to excellence and innovation helps Flora Food Group deliver products that meet the highest standards of taste, nutrition, and reliability.
You bring strong commercial acumen and proven expertise in FMCG sales management, particularly in route-to-market and distributor operations. Your leadership style is focused on coaching and developing teams to achieve their best. You are strategic and analytical, able to translate market insights into actionable plans. Your negotiation and stakeholder management skills enable you to build lasting partnerships.
You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.
This role typically leads to positions such as National Sales Manager, Head of Sales, or Commercial Director within a few years. You will have the opportunity to expand your leadership scope and influence Flora Food Group’s commercial strategy at a national level.
If this opportunity sounds exciting, we'd love to hear from you. Apply before: 05-Nov-2026.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.
