The Regional Sales Manager (RSM) will be responsible for driving dealer/distributor sales
growth, expanding channel network, improving market penetration, and achieving regional
revenue targets for solar products including solar panels, lithium batteries, inverters, and
complete solar solutions.
The role requires strong channel sales experience, team handling capability, dealer relationship
management, and execution excellence in the solar or electrical industry.
Key Responsibilities
1. Sales & Revenue Growth
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Achieve monthly, quarterly, and annual sales targets
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Drive primary and secondary sales in assigned region
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Increase market share and dealer productivity
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Monitor sales pipeline and conversion
2. Dealer & Distributor Development
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Appoint new distributors and dealers
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Activate inactive dealers
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Strengthen relationship with key channel partners
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Conduct regular dealer visits and business reviews
3. Team Management
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Lead and manage Area Sales Managers (ASM), Territory Sales Officers (TSO), and
Dealer Success Executives
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Set targets and KPIs for team members
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Conduct field coaching and performance reviews
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Improve team productivity and discipline
4. Market Expansion
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Identify new cities and growth markets
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Expand rural and semi-urban distribution
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Develop electrician, retailer, EPC, and installer network
5. Business Planning & Execution
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Prepare regional sales plan and forecasting
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Execute schemes, promotions, and market campaigns
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Ensure stock availability with distributors
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Coordinate with operations and supply chain teams
6. Collections & Credit Control
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Ensure timely payment collections
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Monitor outstanding and dealer credit limits
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Reduce overdue and bad debt risk
7. Training & Dealer Engagement
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Conduct dealer meets and product training programs
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Train channel partners on product features and installation basics
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Improve dealer engagement and loyalty
8. Market Intelligence
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Track competitor pricing, schemes, and market activities
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Share customer insights and market trends with management
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Identify new product opportunities
9. CRM & Reporting
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Maintain accurate reporting in CRM
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Submit sales forecast, visit reports, and MIS
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Monitor team activities and productivity metrics
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Channel Sales Management
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Dealer Network Development
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Team Leadership
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Negotiation & Closing
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Business Planning
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Relationship Management
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Analytical & Reporting Skills
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CRM & Excel Knowledge
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Market Expansion Strategy
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Opportunity to build a India’s no 1 Solar Company
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Fast-growth and entrepreneurial work culture
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High ownership and leadership exposure
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Performance-driven rewards and career growth
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Exposure to build deep distribution network in Solar Industry
Loom Solar, founded in 2018, has rapidly emerged as one of India's Fastest Growing Renewable Energy brands, specializing in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to diverse sectors including utility-scale, commercial, residential, agriculture, and government projects.
Operating from a state-of-the-art manufacturing facility in Faridabad, Haryana, with a 300MW production capacity, Loom Solar excels in the production of high-quality solar solutions. Loom Solar has experienced rapid growth since the beginning of its journey, expanding its reach to over 500 districts across India through a network of 10,000+ resellers.
Loom Solar ensures maintaining strict quality standards, including ISO 9001-2015 certification and adherence to BIS, IEC, and MNRE guidelines. This commitment to quality ensures the reliability and performance of its products, delivering superior value to customers.
Loom Solar's vision extends beyond product manufacturing. With a strong global presence in 10+ countries including USA, Canada and Saudi Arabia, the company aims to play a pivotal role in India's transition to a greener future by fostering a sustainable energy ecosystem. By providing accessible and affordable solar solutions, Loom Solar empowers individuals and businesses to reduce their carbon footprint and contribute to a cleaner, more sustainable environment.
