About AGCO & Massey Ferguson

AGCO is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. Through our iconic Massey Ferguson brand, we are committed to helping farmers feed the world sustainably, driven by our Farmer First philosophy.

The Opportunity

We are seeking an experienced Regional Sales Manager – Massey Ferguson (ANZ) to lead sales performance and dealer network success across a defined region. Reporting to the Manager Sales – Massey Ferguson ANZ, this role works closely with the AGCO Wholegoods Commercial Management team, Marketing, and key internal stakeholders to deliver market share, volume and margin growth.

In this role you will play a critical role in supporting and guiding dealer partners to implement brand strategy, strengthen sales capability, and deliver an outstanding customer experience—both now and into the future.

Key Responsibilities

• Own and grow your region’s success, driving sales volume, market share and margin performance while consistently delivering on ambitious quarterly and annual targets
• Lead the full sales journey, from Lead-to-Order through to Order-to-Install, working in close partnership with Wholegoods Commercial Managers to convert opportunity into results
• Shape dealer success, collaborating with partners to develop Area Action Plans, accurate sales forecasts and robust dealer business plans
• Be a visible leader in the field, supporting dealer partners through regular on-site engagement, captured through Salesforce Dealer Visit Reports
• Build capability and confidence, coordinating product, systems and sales training to create best-in-class knowledge across AGCO and dealer teams
• Optimise inventory outcomes, supporting consignment stock management, physical stock checks and forecast-driven placement to maximise availability and profitability
• Bring the brand to life, working with Marketing and Sales teams to deliver impactful campaigns, field days, open houses and customer events
• Develop trusted customer relationships, engaging with key retail, government, council and corporate accounts across your region
• Stay ahead of the market, tracking competitor activity and market trends to provide timely, data-driven insights and reporting
• Champion Farmer First, leading by example in customer experience, employee engagement and safety across the region

What You’ll Bring

To be successful in this role, you will have:

• Proven experience in sales and marketing within the agricultural and/or manufacturing sector
• Strong understanding of the Australian agricultural industry and wholesale/retail dealer distribution models
• Demonstrated capability in managing dealer networks and influencing without direct authority
• High-level commercial acumen with the ability to analyse sales performance and make profitable decisions
• Strong communication, coaching and stakeholder management skills
• Experience using CRM and business systems such as Salesforce, plus Microsoft Outlook, Word, Excel and PowerPoint
• Willingness to travel extensively, with 51–75% travel and an average of three nights per week away from home
  
  

Qualifications

• High School Diploma or equivalent (required)
• 2–5 years’ relevant business experience in sales or a related field
• No specific certification required
  
  

Why Join AGCO?

• Work with one of the most respected brands in global agriculture
• Make a tangible impact supporting farmers and dealer partners across ANZ
• Competitive remuneration and benefits
• A culture driven by Farmer First, collaboration, safety and continuous improvement

Remuneration and benefits

• Tool of Trade fully expensed Vehicle
• Eligibility to participate in a 10% Annual Bonus
• Laptop /Mobile
• Continuous Development
• Eligibility to purchase AGCO Employee Share Scheme ( ESSP)