Job Description

ROLE: Regional Sales Manager On Trade Italy (South Zone)
FUNCTION: Sales
REPORTS TO: Sales Director On Trade Italy
LOCATION: According to assigned region (South)

ABOUT BACARDI

We are a vibrant family-owned company in the spirits industry, driven by seven generations of the Bacardí family. Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó, we revolutionized the world of spirits by creating the first light rum in the world.

Today, we manage a portfolio of more than 200 brands, including BACARDI® rum, GREY GOOSE® vodka, PATRÓN® tequila, MARTINI® vermouth and sparkling wines, DEWAR’S® Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES® tequila, and WILLIAM LAWSON’S® whisky, among others.

We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.”

OUR CULTURE

We are guided by the entrepreneurial spirit of our founder, and our three cultural pillars — Fearless, Family, and Founders — inspire our Primos to be the best version of themselves:

• Fearless: agile mindset, courage to innovate and challenge the status quo.
• Family: we treat people and communities like family. Always.
• Founders: we act as if the business were our own, with responsibility and long-term vision.

YOUR OPPORTUNITY

As Regional Sales Manager On Trade Italy, you will lead Bacardi’s commercial and cultural strategy in your region, being responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy.

Your leadership will make the difference. You will be a reference in culture, execution, and results, driving sustainable business growth.

RESPONSIBILITIES

WITH THE CONSUMER AT THE CENTER, YOUR MAIN OBJECTIVES WILL BE:

Commercial Execution

• Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub-zone, channel, and key customer segment.
• Continuously optimize pricing, discount, and margin plans, working with the Revenue Growth Management team to ensure sustainability and competitiveness.
• Analyze execution KPIs weekly using tools such as Power BI, setting clear action plans and measuring impact.
• Translate national strategy into a regional commercial plan that prioritizes opportunities by customer type, category, and brand activation.

Strategic Leadership

• Be the voice of the region in national committees, defending local priorities with global vision and objective data.
• Align objectives and plans with key departments such as Trade Marketing, KAMs, and Brand Ambassadors, ensuring consistency between point-of-sale execution and brand strategy.
• Translate national strategies into actionable playbooks for the team, with clear indicators and realistic goals.

People Leadership

• Develop a leadership culture where Area Managers and Business Managers operate with autonomy, commercial vision, and business ownership.
• Apply a structured leadership cycle based on Field Manager tools: 1:1 meetings, weekly team meetings, and biweekly work-with sessions.
• Design individual development plans using 360° feedback tools and structured performance check-ins.
• Promote an environment of clear, courageous, and empathetic feedback, where mistakes are seen as learning opportunities.

Cultural Leadership

• Be a role model for Bacardi’s leadership approach, integrating Family, Founders, and Fearless values into every decision.
• Foster a sense of belonging, knowing the team beyond their role, and ensuring inclusion, motivation, and well-being.
• Balance accountability and care, reinforcing responsibility through a human, direct, and courageous leadership style.

ABOUT YOU

Requirements

• Minimum 10 years in senior sales positions, ideally in premium beverages or FMCG.
• At least 6 years of experience leading managers and developing talent.
• Knowledge and management of multiple Nielsen zones in Italy.
• Strategic mindset and proven ability to lead change.
• Experience in complex negotiations and key account development.
• Advanced proficiency in commercial tools (Power BI, CRM).
• Advanced Italian and English.
• Availability to travel within Italy.

Key Competencies

• Strategic Agility: ability to anticipate changes, connect business variables, and quickly adapt local strategy while maintaining alignment with national vision.
• Talent Development: genuine commitment to team growth, creating individualized plans and fostering a culture of continuous learning.
• Communication Clarity: ability to deliver structured, direct, and empathetic messages that inspire and align teams.
• Emotional Intelligence: ability to manage your own emotions and respond constructively to others, building strong relationships.
• Founder’s Mentality: act as if the business were your own, with responsibility, proactivity, and long-term vision.

WHAT WILL MAKE YOU SUCCESSFUL IN THIS ROLE

• Understanding that leading managers means influencing, not executing.
• Connecting national vision with local reality.
• Having impactful, clear, and empathetic conversations.
• Building teams that are aware, motivated, and accountable for their performance.

ONBOARDING AND DEVELOPMENT PLAN

• Immersion program with Sales Director and The Academy to understand culture and tools.
• Internal mentor support during the first 3 months.
• Evaluation at 6 months on commercial impact, leadership, and team management.

WHAT’S IN FOR YOU

For this role, you will receive the following: A competitive base salary starting from 64K EUR gross/year, incentive bonus in line with our variable Plan, production bonus company car and competitive local market benefits.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.