Potter Electric Signal Co.

Regional Sales Manager - Northern Latin America

Potter Electric Signal Co.  •  $60k - $85k/yr  •  Maryland Heights, MO (Onsite)  •  3 months ago
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Job Description

Job Location: Maryland Heights, MO 63046
Salary Range: $60,000.00 - $85,000.00 SalaryJoin Us as a Regional Sales Manager – Northern Latin America at Potter Global Technologies
*This role is based out of the following locations: Caribbean, Central America, Colombia, and Ecuador*
At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships.
Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications.
As the Regional Sales Manager – Northern Latin America, you will drive growth across Potter’s wholesale distribution and engineered systems sales channels by promoting our comprehensive portfolio of fire alarm, fire sprinkler, corrosion solutions, emergency communications, and security products, software, and services. In this role, you will strengthen and expand our existing account base while actively prospecting, qualifying, and onboarding new customers. You will be responsible for delivering significant revenue growth within the NOLA territory—which includes the Caribbean, Central America, Colombia, and Ecuador—achieving established targets and contributing to sustained year‑over‑year performance.
What You’ll Do
- Maximize sales performance by independently and effectively managing your time, expenses, and territory.
- Develop and maintain a comprehensive territory sales plan to achieve annual key performance indicators (KPIs) and financial goals. Monitor progress monthly and proactively create action plans to meet or exceed targets.
- Conduct market analysis to identify customer needs and recommend high‑impact activities that drive growth.
- Continuously assess the established customer base to identify opportunities for rationalization and determine where additional geographical or vertical support is needed to meet market demand.
- Partner closely with customers to implement new products and deliver required training.
- Represent the company at trade association meetings and shows to promote products and services.
- Deliver compelling sales presentations to customers, influencers, and key stakeholders to strengthen Potter Fire’s position in product preference and specifications.
- Manage core travel and entertainment budgets on a weekly, monthly, and annual basis.
- Perform other duties as assigned.

QualificationsWhat You Bring
Experience That Drives Success
- A minimum of 10 years of direct fire alarm, fire sprinkler, or related industry sales and technical experience.
- Ability to effectively manage accounts and office responsibilities while traveling up to 75% of the time.
- Ability to work outside standard business hours to support meetings, customer needs, and industry events.
- Ability to live within and fully cover the assigned territory.
- Ability to travel to other South American countries as business needs arise.
- Strong software proficiency in MS Office, Salesforce, and Potter‑developed software products.
- Ability to understand and clearly communicate technical information to channel stakeholders, including sales, management, installation, service, engineering teams, local fire officials, AHJs, and end users.
- Valid driver’s license, passport, and reliable transportation to support business travel requirements.
Key Strengths & Skills
- Fluent in both Spanish and English.
- Ability to act with integrity, professionalism, and confidentiality in all interactions.
- Excellent verbal, written, and presentation communication skills.
- Exceptional time‑management abilities with a proven track record of meeting deadlines.
- Strong analytical and problem‑solving skills to support effective decision‑making.
- Ability to prioritize tasks and delegate when appropriate to maintain efficiency and momentum.
- Strong business acumen with the ability to understand market dynamics and customer drivers.
- Strong listening skills with the ability to quickly identify and respond to customer needs.
- Ability to work remotely while traveling and in a home‑office environment.
Location
This is a full-time position, with travel up to 75% of the time. This role will work remotely in the field and in a home office environment.
Ready to Apply?
Let's create safer environments together—making a global difference you’ll be proud to own.
*Note: This role will be employed through our Employee of Record (EOR) partner*
Potter Electric Signal Co.

About Potter Electric Signal Co.

Established in 1898, Potter Electric Signal Company is a St. Louis, Missouri based manufacturer of sprinkler monitoring devices, fire alarm systems, & corrosion solution products.

Potter is able to quickly respond and react to our customers’ needs and provide the individual attention and service that each of our customers deserve. Potter’s reputation for quality and service has been the catalyst towards its focus for the design, development and manufacture of the highest quality and most reliable life safety products available today. Also, our commitment to continuous improvement is ever present. From the technology behind our products to the interfaces our customers use, we are always challenging ourselves to design, manufacture, and support the best of the best. We believe we have to be the best because when it comes to protection, why would anyone install anything else?

Combined with our other businesses through Potter Global Technologies, we are able to offer a comprehensive selection of fire alarms, fire sprinkler monitoring, critical communication and notification systems, and power solutions to customers around the globe.

Learn more at www.potterglobaltech.com

Industry
Manufacturing & Production
Company Size
201-500 employees
Headquarters
St. Louis, MO
Year Founded
Unknown
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