
About DENZA
DENZA is BYD’s premium automotive brand, combining cutting-edge electric mobility, advanced technology, and premium design. As part of BYD’s strong global growth, DENZA is expanding rapidly in Europe and Germany, offering an exciting opportunity to help shape a premium brand in a dynamic, fast-growing environment.
As Regional Sales Manager for DENZA, you will be responsible for a defined region within the German market. You will manage and develop dealer partners, ensure the achievement of sales and performance targets, and safeguard premium brand and quality standards across your area. You will act as the key interface between DENZA and the dealer network, driving sustainable growth and customer satisfaction.
Key Responsibilities
Full commercial responsibility for a defined sales region in Germany
Manage, develop, and support DENZA dealer partners
Ensure achievement of sales, volume, market share, and profitability targets
Ensure consistent implementation of DENZA’s premium brand standards (sales, customer experience, processes)
Support dealers in sales planning, forecasting, and market activities
Identify market opportunities and proactively develop local action plans
Act as a problem solver for dealers, taking a pragmatic and solution-oriented approach
Collaborate closely with internal teams (marketing, aftersales, network development)
Regular travel within Germany to visit dealers and regional partners
Your Profile
At least 8 years of experience in automotive sales, ideally in the premium segment
Proven experience in dealer management and regional sales responsibility
Strong commercial mindset with a hands-on, pragmatic, and solution-oriented approach
Ability to work independently in a fast-growing, dynamic organization
Excellent communication, negotiation, and relationship-management skills
Comfortable working in an international environment
Requirements
Fluent in German; good English skills
Willingness to travel regularly within Germany
High level of self-motivation, flexibility, and resilience
Strong analytical skills and confident use of sales KPIs
What We Offer
The opportunity to help build and shape a new premium brand in Germany
A dynamic, entrepreneurial, and international working environment
High level of responsibility and autonomy
Competitive compensation package
Strong growth and development opportunities within BYD and DENZA
If you are passionate about premium automotive brands, enjoy building strong dealer partnerships, and want to be part of a fast-growing success story, we look forward to hearing from you.

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998.
BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.
Visit BYD Europe Auto brand new website: https://www.bydauto.eu/