We are seeking a highly motivated and strategic
Regional Sales Manager
to oversee sales operations in the Nairobi, Kisumu, Eldoret & Upcountry regions. The successful candidates will be responsible for driving growth, managing sales teams, and ensuring the company’s products achieve strong market penetration across general trade outlets. The ideal candidate will have deep knowledge of the Mombasa trade environment, proven experience managing field teams, and a strong record of delivering sales targets within the FMCG sector.

Key Responsibilities:

1. 
   Sales Leadership & Team Management

• 
  Lead, mentor, and supervise the general trade sales team to achieve sales volume, distribution, and visibility targets.

• 
  Develop clear performance goals and conduct regular team reviews to monitor progress and ensure the all collections are upto date

• 
  Build a motivated and disciplined sales force capable of executing trade initiatives effectively.

• 
  Develop and implement sales strategies tailored to the Mombasa GT market.

• 
  Ensure optimal coverage, availability, and visibility of products in all assigned outlets.

• 
  Identify new business opportunities and potential growth areas within the territory.

• 
  Maintain strong relationships with key retailers, distributors, and wholesalers.

• 
  Track daily and monthly sales performance against set objectives.

• 
  Prepare sales reports, forecasts, and market intelligence summaries for management review.

• 
  Analyze competitor activities, pricing, and market trends to guide strategy adjustments.

• 
  Oversee proper execution of promotions, merchandising, and trade marketing initiatives.

• 
  Ensure customer satisfaction through effective issue resolution and consistent follow-up.

• 
  Negotiate trade terms and credit limits in alignment with company policies.

• 
  Coordinate with supply chain, finance, and marketing teams to ensure seamless market operations.

• 
  Enforce route compliance, stock management discipline, and adherence to sales processes.

• 
  Drive continuous improvement in distribution efficiency and market service quality.

Requirements

Qualifications & Experience:

• 
  Bachelor’s degree in
  Business Management, Marketing, or a related field
  .

• 
  Minimum
  10 years
  of progressive experience in sales and distribution within the
  FMCG industry
  , with at least
  4 to 6 years in General Trade
  .

• 
  Proven experience managing and developing field sales teams.

• 
  Strong understanding of the
  Mombasa GT market
  and customer landscape.

• 
  Must possess a
  valid driving license
  and
  own a personal vehicle (logbook in candidate’s name)
  .

• 
  Proficiency in Microsoft Office Suite

• 
  Excellent analytical, presentation, and negotiation skills.

• 
  Strong communication, leadership, and organizational abilities.

• 
  Ability to work under pressure, meet deadlines, and adapt to a dynamic market environment.

Preferred Skills & Attributes:

Benefits