Helm is seeking a dynamic and results-driven Regional Sales Manager to lead and support the growth, penetration, and loyalty of bproauto parts within dealerships and wholesale accounts across the US West region This role is pivotal in driving sales performance, developing a high-performing team, and expanding our brand presence in the aftermarket automotive space.

Key Responsibilities:

• Support the Head of bproauto Sales & Field Operations with field initiatives and performance tracking.
• Lead and mentor a team of Territory Sales Representatives (TSRs) to exceed performance goals and build dealer loyalty.
• Assist in recruiting, hiring, training, and developing the bproauto field team.
• Drive process improvements and training to maximize operational efficiency.
• Manage CRM/Salesforce activities for TSRs in your region.
• Increase sales and utilization of bproauto parts to meet revenue targets.
• Represent and grow the bproauto brand with new and existing wholesale customers.
• Conduct sales visits independently or with dealership/distributor representatives.
• Generate new wholesale accounts through networking, cold calling, and market research.
• Build strong relationships with dealerships and wholesale customers to ensure satisfaction and loyalty.
• Consult with dealership management to increase bproauto parts usage on customer and internal vehicles.
• Train dealership staff on bproauto products and benefits.
• Collaborate with dealer parts managers to maintain optimal inventory levels.
• Log all customer interactions and activities in Salesforce or equivalent CRM.
• Provide feedback to corporate on product, pricing, and incentive opportunities.

Preferred Background & Experience:

• College degree preferred but not required.
• Minimum of 5 years of relevant experience in aftermarket or dealership account management.
• Experience in brand/product representation and training.
• Proven ability to build relationships with independent repair facilities.
• Background in sales or commercial roles within the aftermarket industry.

Required Competencies:

• Proficient in Microsoft Office, email, and web-based tools.
• Strong organizational skills and attention to detail.
• Effective project management and communication skills.
• High sense of urgency and outstanding customer service orientation.

**This role requires 90% daily travel within the region, including air travel as needed.**