Job Description

The Regional Sales Manager acquires new customers that drive business results with minimal supervision as well as forecasts, plans and meets sales goals for their assigned territory. This role will anticipate customer needs while managing the day-to-day workflow and prioritizing various projects. This role will have in-depth product knowledge and best practices of successful customer service. This role is responsible for maximizing results by building, establishing and maintaining customer relationships to grow sales, gross profit margin and overall profitability.

Core Functions

• Product Knowledge
• Learn all facets of the heavy-duty truck and trailer parts industry.
• Continually grow technical, product, and application knowledge of parts essential to the heavy-duty vehicle aftermarket and keep current on new products and product updates to answer customer questions.
• Effectively communicate features, benefits, and warranty policy information to customers.
• Suggest sale of related parts when identical replacements are not available.
• Sales Expertise
• Maximize sales and gross profit within a defined territory and ensure sales goals are met.
• Create and manage sales plans and budgets based on forecasts for their assigned territory.
• Monitor progress on sales plans and make necessary adjustments to achieve targets.
• Report on sales performance within assigned territory.
• Acquire new customers and establish new accounts.
• Assess new business opportunities and drive customer acquisition, retention and expansion initiatives.
• Identify opportunities of customer’s future needs to drive sales.
• Stay informed about market trends, competitor activities and customer needs.
• Communicate opportunities and challenges within sales processes and assigned territory to management.
• Customer Service
• Foster relationships with assigned territory to build accounts and serve as an on-going liaison between New Life Parts and its customers.
• Maintain consistent and clear communication with customers both in-person and electronically (phone and email).
• Engage with customers to determine immediate and long-term needs.
• Advise customers and answer questions about products, prices, availability, and product features.
• Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution.
• Assign and distribute driver territory deliveries to ensure on-time deliveries to customers.

Competencies and Qualifications

• Bachelor’s degree in sales, marketing, and/or business, OR 4-10 years of sales and/or customer service experience required.
• Knowledge of heavy-duty truck and trailer equipment and industry.
• Proficient in Microsoft Office Suite products with ability to conduct basic database tasks in Excel.
• Experience with an enterprise resource planning (ERP) system and/or sales force automation tools preferred.
• Proven success in meeting and exceeding sales goals and business results.
• Proven ability to make and maintain sales and customer accounts.
• Excellent verbal and written communication skills.
• Ability to provide personable and professional customer service.
• Strong analytical, critical thinking and time management skills.
• Strong active listening and strategic influencing skills.
• Demonstrated ability to build strong relationships with all levels of internal and external personnel.
• Ability to stay adaptable to changing environments and tasks.

Physical Requirements

• Must be able to lift/carry 40 lbs.
• Travel required (car and air): 50% per month.
• Prolonged periods of sitting at a desk and working on a computer as well as driving on the road.

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