Attach2

Regional Sales Manager

Attach2  •  Perth, AU (Onsite)  •  4 months ago
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Job Description

Regional Sales Manager – Western Australia

Earthmoving Attachments | OEM, Dealer & Major Account Focus

Attach2 is Australasia’s leading supplier of excavator attachments. We work with OEMs, dealers, rental companies, and major end users across Australia and New Zealand. Our growth has been built on fast execution, strong relationships, and people who take ownership of results.

We are now looking for a Regional Sales Manager – Western Australia to grow our business across the country and take accountability for key strategic accounts.

  • This is not a maintenance role. It is for someone who wants to own a territory, win share, and build something meaningful.
  • The Role

  • You will be responsible for planning and growing Attach2’s business in line with our commercial model and global strategy.
  • Your focus will be on:
  • Winning business from competitors where we have a right to win
  • Owning and growing key dealer, rental, and end-user accounts
  • Driving consistent, high-quality sales activity, face to face and by phone
  • Delivering budget outcomes with strong gross margin discipline
  • Building a healthy pipeline that converts, not just looks good on a report
  • This role reports to the ANZ Sales Manager and works closely with product, operations, and support teams.
  • What Success Looks Like

  • In this role, success means:
  • Measurable growth in sales and gross profit across Western Australia
  • Increased share of wallet within priority dealer and fleet accounts
  • Clear, accurate forecasting that operations can execute against
  • Customers who see you as a commercial partner, not a supplier
  • Internal trust earned through follow-through and straight communication
  • Key Responsibilities

  • Manage and grow key accounts across dealer, rental, and end-user channels
  • Identify and develop new customers with meaningful annual value
  • Run disciplined account reviews and commercial discussions
  • Challenge customer buying behavior to unlock growth
  • Maintain a live, progressing pipeline with clear next actions
  • Forecast demand by customer and SKU to support planning and supply
  • Represent Attach2 professionally at all times, on site and off site
  • Keep CRM information accurate and current through the team
  • What We Are Looking For

  • You will likely have:
  • Proven experience selling into construction, earthmoving, OEM, or heavy equipment markets
  • A track record of owning key accounts and growing them over time
  • Confidence working with senior decision-makers and complex organisations
  • Strong commercial judgement around pricing, margin, and forecasting
  • High personal standards around preparation, follow-up, and delivery
  • Just as important is how you operate:
  • You take responsibility for outcomes, not excuses
  • You finish what you start
  • You bring solutions, not problems
  • You act with urgency and purpose
  • You are direct, respectful, and clear in how you communicate
  • Why Attach2

  • A market-leading product range with strong OEM and dealer relationships
  • A business that values action and accountability
  • Clear expectations and support to succeed
  • Opportunity to grow into larger strategic account responsibility over time
  • Attach2

    About Attach2

    Attach2 is a specialist manufacturer of standard excavator attachments.

    Through streamlined manufacturing processes, our industry’s shortest lead times and unrivalled after-sales support, our aim is to be the No.1 supplier of the tools that are vital to keeping your excavators working.

    With over 50 years’ experience in the earth moving industry, we are committed to bringing you the best service ever provided in the industry. We pride ourselves on being an experienced, proactive and dynamic company that always holds to our values, which we class as being critical to success.

    We are an excavator attachments supplier delivering attachments to excavator resellers. We focus on delivering our standard range of attachments with rapid delivery, product support and a quality solution.

    Operating from our state-of-the-art, purpose-built factory located in the heart of the lower North, where real men meet the ground, we can offer service found by no other. Our factory and storage complex has been set

    up so that we can get our product out the door faster and onto the job site where they prove their worth. However, our factory is not our most valuable advantage, our advantage lies in the people who work here at Attach2, those who drive the company forward always ensuring we are performing on the cutting edge.

    Our Vision

    A product of what we have supplied will be on every work-site where there is an excavator in Australasia, United Kingdom and United States.

    Our Mission

    Attach2 provides construction items to the industry. In all divisions our Mission is to conduct our business as follows.

    • To carry out our business effectively with a constant upholding of the integrity and morals it has been built on.

    • To add to the welfare and prosperity of the wider community and all mankind.

    • To do what is right and commendable at all times.

    • To provide excellent on-time service and products, constantly looking for opportunities to improve.

    Industry
    Manufacturing & Production
    Company Size
    51-200 employees
    Headquarters
    Masterton, NZ
    Year Founded
    2003
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