The Regional Sales Director is accountable for formulating and executing strategic sales initiatives for orthopedic joint replacement products within a designated territory.
This leadership role is instrumental in driving revenue growth and expanding market share by cultivating strong partnerships with orthopedic surgeons, hospitals, and distributors.
Through these relationships, the RSD promotes product adoption and strengthens the company’s brand presence in the market
· Develop and implement regional sales strategies
· Manage and achieve regional sales targets and KPIs
· Build and maintain relationships with medical institutions (orthopedic
clinics, university hospitals, private practices, etc.)
· Manage, train, develop and support sales team.
· Optimize sales strategies based on market trends and competitive
analysis
· Collaborate with internal departments such as marketing, product
development, and quality assurance
· Ensure compliance with all relevant regulations and company policies
· Sales experience in the medical device industry, particularly in orthopedics
· Over 5 years of experience in team management or distributor management
· Valid driver’s license
· Willingness to travel frequently
· Understanding of joint replacement products (hip, knee, etc.), indications, and surgical procedures
· Familiarity with medical device regulations (PMDA, QMS, GVP, etc.)
· Regional market analysis and targeting
· Sales forecasting, KPI setting, and OPEX management
· Contract negotiation, training, and performance management of distributors
· Experience using CRM tools such as Salesforce
· Proficiency in Excel, PowerPoint, and other presentation tools
· Ability to communicate with global headquarters and participate in product training (reading, writing, and conversation)
· Ability to lead sales teams and distributors toward achieving goals
· Build trust with physicians, nurses, and hospital staff
· Collaborate effectively with internal departments
· Conduct pricing negotiations and product proposals with medical institutions and distributors
· Handle complaints and respond flexibly to market changes
· Ensure compliance with industry regulations and ethical standards
· Self-motivated and results-oriented
· Logical thinker with adaptability
· Strong team player with excellent collaboration skills across internal and external stakeholders
Stay connected by joining our Talent Community.
We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.
Check us out on Glassdoor for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.
Explore our website and learn more about our mission, our team, and the opportunities we offer.

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.
Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.
Through a spirit of ownership and can-do attitude, we work together to win..
We’re a company of people who care about each other, about our customers and their patients, and about our communities.
Together, we fulfill our shared purpose of Life Unlimited.
Please note: not all products referred to may be approved for use or available in all markets.