Job Description

Summary:

The Regional Sales Director will be responsible for effectively planning, managing and sustaining commercial strategy to secure distribution, assembly and service opportunities for all locations within their defined region. This includes defining the vision, sales direction, and commercial planning for the (inclusive of both New and Service) locations within their defined region. The Regional Sales Director will work in collaboration with the Regional Operations Director to ensure commercial strategy and planning is in alignment with operational priorities and efficiency in an effort to maximize customer service and profits in accordance with company policies, practices, and procedures.

Responsibilities

In collaboration with the VP of Sales and their Region Operations Director counterpart, sets commercial strategy for each location within their defined region, including specific individualized planning and KPI for each Account Managers and Regional Sales Manager, which is also in alignment with the overall sales strategy and business goals of the company.

Translates sales strategies into detailed plans, aligned with product, marketing and channel capabilities, to achieve the growth objectives for the designated product categories. A full understanding of how to promote both NEW and SERVICE business is required.

Utilize available data platforms to manage and monitor business activity including but not limited to:

Manage opportunities, order intake, quotation logs, and other sales targets within the CRM (D365)

Product Margin Reports

Intelex (Quality, Health & Safety)

Utilize all data points to assign account management responsibilities using realistic means of coverage, aligned with targeted growth accounts.

Responsible for ensuring accountability of Account Managers and Regional Sales Managers within their defined region meet annual sales targets for both new and service.

Capable of handling baseline MSA contract negotiations with targeted accounts - including a comprehensive understanding of standard contract terminology

Ensures order intake growth within defined region and accurately forecasts future expectations.

Actively engages across their defined region as the sale's functional expert, providing market, operational and customer input and interface as needed.

Work interdepartmentally with the entire organization (Branch Management, Operations, Quality, Safety, Management Team, etc) to achieve sales goals and product sales strategies

Monitors customer, market and competitor activity and provides feedback.

Responsible for creating a winning team, which includes attracting and hiring talent, assessing current talent, performance management, succession planning and training sales personnel to ensure a high-performance team

Report on all aspects of the business to senior management

Perform other related duties and assignments as required.

Positional Requirements & Qualifications:

Education & Experience

Bachelor’s degree or 15+ years of experience in relevant or equivalent position

5+ years of experience in sales management

Skills & Abilities

Strong strategic and sales planning experience

Experience in employee training, development and performance management

Ability to lead, motivate, and develop sales teams across multiple territories.

Develop and execute regional sales strategies aligned with company goals.

Make data-driven decisions to optimize performance and resource allocation.

Essential Physical Functions

Lifting up to 25 pounds

Bending, stooping, ability to stand for extended periods of time

Must be able to travel and have a clear driving record in accordance to company driving guidelines

This job description is intended to describe the general nature and level of the work being performed. This is not an exhaustive list of all duties and responsibilities. The company reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.