Job Description

The Regional Sales Director is responsible for leading regional sales strategy and execution to drive new customer acquisition and revenue growth within an assigned territory. This role provides leadership to a team of Area Sales Managers who oversee 60+ Business Development Representatives, ensuring alignment with PeopleReady objectives and consistent execution of sales strategy.

The Regional Sales Director serves as a key field leader, translating enterprise strategy into actionable plans while driving accountability, performance, and cross-functional collaboration across sales, operations, and marketing.

Location: Hybrid within identified territory. Accepting candidates who reside within New England, Mid Atlantic, or the southern states of: NC, SC, GA, FL, SL, TN, or KY.

Job Duties and Responsibilities:

• Provide leadership, direction, and support for an assigned team of sales professionals.
• Partner closely with the Regional Vice President to co-own regional top-line revenue performance, aligning strategic priorities with execution to achieve growth targets.
• Influence cross-functional partners to remove barriers and improve sales effectiveness.
• Manage sales representatives to maximize revenue and meet or exceed regional and corporate goals, partnering with the RVP to achieve targets.
• Own regional forecasting accuracy and provide regular updates to executive leadership.
• Drive the performance of sales representatives within the assigned region through clear sales strategy, support, metrics analysis, and ongoing coaching.
• Develop and implement targeted market sales strategies to penetrate new accounts and expand within existing customers.
• Serve as the senior sales leader for the region, representing the organization in key client engagements, strategic partnerships, and internal communications.
• Drive talent strategy, including hiring, succession planning, and performance management across the region.
• Coach and develop Area Sales Managers to effectively lead, develop and performance manage their teams.
• Ensure disciplined pipeline management practices are executed consistently across all Area Sales Managers and teams.
• Identify individual and team training needs and coordinate development to enhance sales success, including market intelligence, relevant sales strategies, and competitive pricing.
• Communicate and proactively drive KPIs with a strong focus on new business opportunities and profitable growth.
• Utilize technology, including CRM (Salesforce) and reporting dashboards, to lead through actionable insights and data-driven decision making.
• Work closely with marketing and executive teams to align sales efforts with business goals.
• Partner with the team to create customized workforce solutions that address prospects’ and customers’ specific needs.
• Responsible for aligning regional activities with corporate objectives and ensuring sales execution reflects enterprise priorities.
• Bridge the gap between high-level corporate strategy and on-the-ground sales execution across the region.

Core Knowledge and Skills:

• Must reside in the assigned region.
• Experience leading multi-layered sales organizations.
• Experience with P&L or revenue ownership.
• Proven experience managing a successful sales team with a track record of meeting or exceeding goals.
• Demonstrated success in B2B sales, ideally with progressive responsibility over time.
• Flexibility to adapt to changing market conditions and business needs.
• Demonstrated ability to lead through change and drive organizational performance in a dynamic environment.
• Ability to analyze sales data and metrics to drive performance improvements.
• Skills in forecasting and budgeting.
• Expertise in negotiating contracts and closing deals.
• Able to develop and execute a growth plan/strategy.
• Outstanding customer relationship management skills.
• Competent user of CRM platforms (Salesforce preferably).
• Self-starter, professional, with excellent verbal communication, presentation, and social skills.
• Experience coaching and developing others.
• Successful in finding and uncovering opportunities with new and existing accounts via creative prospecting tactics and hunting activities.
• Excellent listening skills with the demonstrated ability to prioritize and complete multiple tasks to meet deadlines.
• Travel required across the assigned region based on business needs.

Qualifications, Education & Experience:

• Bachelor’s degree preferred; equivalent combination of education and experience considered.
• 8+ years of staffing industry or similar B2B experience.
• Valid driver license, registered vehicle, and vehicle insurance

Work Environment and Physical Demands:

• Remote office work environment; frequently required to stand, walk, sit, talk, and/or hear for long periods of time. The employee must occasionally lift and/or move up to 10 pounds.
• Travel is required as part of the job.

Salary Range: $122,504-$135,000 annually, depending on experience and geographic location, plus eligibility for incentive pay, subject to plan terms.

Please note that actual compensation offered may vary based on local pay requirements, and will meet or exceed state-specific minimum wage or salary thresholds.

Benefits and Well-Being:

We offer a competitive benefits package, including 6 paid holidays, 1 paid floating holiday and up to 20 days of Paid Time Off per year, Medical/Dental/Vision insurance, Company-matching 401(k) and Employee Stock Purchase Program, in addition to other programs and perks. More details about our benefits can be found here

We consider qualified applicants with arrest and conviction records in accordance with applicable law.

TrueBlue, Inc. and its brands welcome and encourage applications from candidates with disabilities. Accommodations are available upon request for candidates taking part in the application or interview process. If you require disability-related accommodation during the application or interview process, please contact your Recruiter directly, Employee Relations at HR-Advice@trueblue.com, or 1-800-610-8920. TrueBlue, Inc. and its brands will consult with all applicants who request disability-related accommodation during the application or interview process to ensure that the accommodation provided takes into account the applicant’s individual accessibility needs.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

PeopleReady, a TrueBlue company, specializes in quick and reliable on-demand labor and highly skilled workers. Backed by over 35 years of experience, PeopleReady’s workforce solutions have been carefully crafted to service businesses and workers across a wide range of industries, including construction, manufacturing and logistics, retail, and hospitality. 
We aim to connect job seekers with meaningful, flexible work that fits their schedules while providing businesses with a qualified, reliable workforce. Leveraging our game-changing JobStack apps and presence in more than 600 markets throughout the U.S., we’re proud to help people and businesses grow and thrive.