Job Description

ABOUT THE ROLE

We are seeking a Demand Generation Project Manager to drive pipeline growth across Germany and the Netherlands. This position plays a crucial role in planning, executing, and optimizing demand generation initiatives in close partnership with ADP’s Business Development and Marketing teams.

The successful candidate will combine strategic thinking with hands-on project management to deliver measurable business outcomes. Although designed as a manager-grade position, the role does not include direct reports; instead, it requires strong leadership through influence, collaboration, and accountability.

This is a 6-month contract position based in Barcelona, offering significant visibility across the EMEA region and the potential to transition into a permanent role based on performance and business needs.

KEY RESPONSIBILITIES

• Develop and execute targeted demand generation programs for Germany and the Netherlands to drive qualified pipeline growth.

• Partner with Business Development and Marketing teams to align campaign strategies, execution, and reporting.

•Manage cross-functional projects from planning to completion, ensuring timelines, budgets, and performance metrics are met.

•Support localization of campaign content and messaging to ensure cultural and linguistic relevance in both markets.

•Monitor campaign analytics, assess performance, and recommend optimizations to enhance ROI.

•Collaborate with Sales to strengthen campaign follow-up effectiveness and pipeline conversion.

•Act as a subject matter expert for the German and Dutch markets, sharing insights and best practices across regional teams.

QUALIFICATIONS

•Native or fluent German (spoken and written) required, Dutch proficiency highly desirable.

•Bachelor’s Degree in Marketing, Business, or related field ideal but not required.

•Proven experience in demand generation, B2B marketing, or sales development, preferably within the technology or professional services sector.

•Strong analytical and problem-solving skills, with an ability to interpret data and drive informed business decisions.

•Excellent communication and project management skills, demonstrating the ability to lead through influence in a matrix environment.

•Experience with CRM and marketing automation tools (e.g., Salesforce, Marketo) considered an advantage.

TO SUCCEED IN THIS ROLE

✓You are prepared to act like an owner and take charge where needed, entrepreneurial and resourceful in all situations

✓You have a calm, pleasant, flexible attitude, always searching for solutions and new opportunities to learn and grow.

✓You are enthusiastic and have a clear desire to progress your career within our world-leading company.

✓Your business acumen and commercial awareness are remarkable.

✓You are a masterful and articulate business communicator, verbal and in writing.

✓A confident and bold collaborative leader.

✓You possess a proven ability to organize effectively, prioritize given workload and meeting deadlines adherence to standards & detail and have clear understanding of importance of process.