Job Description

• This is a 40+ year old, rapidly-growing home improvement company servicing West Michigan
• They offer window, roofing, and bathroom remodeling services
• Torch Award for Ethics Winner
• Better Business Bureau accredited with an A+ rating

What is Being Offered:

• Flexible compensation, $50K-$60K base + bonus (total $100K+)
• Benefits
• 401K with match & PTO
• Company vehicle

What The Position is About:

• Oversee the retail and events marketing department across all company locations and manage the lead generation program at various events and retail partners
• Hire, train, and manage the retail and events marketing team
• Create, implement, and execute an integrated marketing strategy to support the company’s revenue goals across multiple locations
• Manage marketing vendors and third-party relationships
• Monitor performance and provide regular feedback to the leadership team, offering continuous coaching and mentoring to optimize performance and professional growth
• Oversee retail and event marketing budgets, ensuring effective allocation of resources
• Oversee all operations and ensure that events run smoothly, including troubleshooting any problems that arise
• Oversee all logistics to include staff scheduling, setup and tear down, goal setting, and post-event analysis
• Manage retail partner expectations and work with retail team to achieve store-level lead generation metrics
• Track and review campaigns for improvement opportunities

The Right Candidate Will Have:

• Proven retail and event marketing experience is required
• People management experience is required
• Multi-site leadership experience