Objectives of the Position
Why does this position exist? With what permanent objectives?
The position of Regional Product Manager is responsible to ensure that the right product portfolio is available to contribute to our margin targets and enable growth. Maintain objectives is to ensure a competitive advantages by focusing on localization and prioritizing and driving saving measures. Moreover, the position is the key contributor for EC projects. Beside 4W OEM coatings business in India, the position is also responsible for 2-wheeler coatings business steering (product management) for ASEAN, Japan, and India
Main Areas of Responsibilities and Key Activities
Job Skills:
1. Should be able to collaborate with region and global teams based on project needs
2. Should be able to think strategically for the division to lay out plans for future growth and profitability, and execute them
3. Product knowledge; Knowledge of application technique, commercial acumen
4. Communication & Collaboration skills
5. Investment and R&D project business case preparation
Job Requirements (minimum requirement to carry out the work)
Education
Working Experience
Technical & Professional Knowledge

At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of €65.3 billion in 2024. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States.
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