Puig

Regional Media Senior Manager - LATAM

Puig  •  Polanco, MX (Onsite)  •  5 months ago
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Job Description

The Opportunity

The Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region. This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.

What you'll get to do

  • Media Strategy & Planning
    • Design and implement regional media strategies aligned with global objectives and local market needs.
    • Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing

  • Budget Management
    • Manage and optimize a significant media budget, ensuring ROI and efficiency across channels.
    • Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.
  • Performance & Analytics
    • Define KPIs and measure campaign effectiveness using up-to-date analytics tools.
    • Provide actionable insights to improve media performance and inform future strategies to both local markets and global brand teams.

  • Agency & Partner Management
    • Lead relationships with media agencies, vendors and digital platforms.
    • Negotiate contracts and ensure compliance with brand standards and regional regulations.

  • Cross-Functional Collaboration
    • Work closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.
    • Align with global media teams to share best practices and leverage synergies.

We'd love to meet you if you have

  • Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
  • 10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or global media agencies.
  • Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising
  • Proven ability to manage large budgets and deliver measurable results.
  • Excellent negotiation, analytical, and project management skills.
  • Fluent in English and Spanish or Portuguese; additional languages are a plus.

A few things you'll love about us

  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
Puig

About Puig

Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world.

Present in the Fragrance and Fashion, Makeup and Skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals.

In 2024, Puig recorded net revenues of €4,790 million. Puig sells its products in more than 150 countries and has offices in 32 of them.

Industry
Chemicals & Materials
Company Size
10,000+ employees
Headquarters
Hospitalet de Llobregat, ES
Year Founded
Unknown
Website
puig.com
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