Job Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Performance Marketing team is a team responsible for integrated media activities for all businesses and products of Grab. We support the brand's effort to make Grab as the brand of first choice for travel, deliveries and financial needs.

Get to Know the Role

Grab's Paid Media Team is a team of integrated media experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market reach and re-engage with existing users. It uses internal user operation levers and internal traffic management products to improve user acquisition efficiency. Additionally, it deep dives into the full converting funnels to uplift channel efficiency during each iteration cycle.

We are looking for an Integrated Media Lead to architect regional growth strategies across our diverse portfolio (including activities outside of Southeast Asia). This is a unique, career-defining role where you will sit between Consumer Full-Funnel Marketing and B2B Growth for our technology and data solutions.

You are a strategist who can seamlessly pivot from high-volume, mass-reach consumer campaigns to high-intent, account-based B2B lead generation. You will be responsible for orchestrating 360-degree media campaigns. You will also manage substantial regional budgets. Additionally, you will lead external agencies to ensure our media presence, across both digital and traditional touchpoints, is performing at a world-class level.

Reporting to the Regional Paid Media Lead, your key responsibilities include but not limited to the below.

The Critical Tasks You Will Perform

• Integrated Media Strategy & Budget Governance
  • Dual-Track Orchestration: Design and champion integrated media strategies for both B2C (user acquisition/retention) and B2B (lead generation/brand authority) verticals.
  • 360° Vision: Bridge the gap between offline (OOH, Traditional) and online channels to ensure a cohesive brand narrative across the full consumer and business journey.
  • Establish BAU (Business As Usual) investment benchmarks and regional KPIs, ensuring you allocate capital to the highest-impact channels.
  • GTM Excellence: Partner with Country Teams to launch regional campaigns, providing the strategic roadmap for audience segmentation, media mix, and funnel optimization.
• Media Operations and Channel Mastery
  • Channel Calibration: Lead the automation and optimization of paid channels (Social, Programmatic, Search, etc.) maintaining high conversion quality.
  • Audience Targeting: Develop audience-targeting frameworks that cater to the broad consumer app user and the niche B2B decision-maker.
  • Technical Integrity: Partner with tracking and product teams to implement robust measurement best practices (MMPs, GTM, DCM) ensuring a seamless and transparent data flow.
• Data-Driven Growth & Holistic Measurement
  • Experimentation Culture: Lead a rigorous, region-wide A/B testing roadmap across ad formats, landing pages, and creatives to uplift CTR and conversion efficiency.
  • Analytics and Visualization: Collaborate with the Insights & Analytics team to build unified dashboards that provide real-time visibility into regional media performance and Return on investment.
  • Post-Campaign Intelligence: Deliver deep-dive "Look Back" assessments after major launches, extracting applicable intelligence to empower and upskill local teams.
• Strategic Stakeholder & Agency Leadership
  • Agency Management: Lead the relationship with external media agencies and partners, evaluating workflows and negotiation strategies.
  • Be the primary link between Marketing Comms, Sales, Product, and Tech teams. Ensure that all ad assets are aligned with our goals.
  • Regional Capability Building: Develop internal guides and training materials to inspire a culture of excellence and local ownership across our regional offices.

Qualifications

What Essential Skills You Will Need

• A Bachelor's Degree in any related field
• Deep insights on channel matrix and buying model. Build channel operation methodologies out of rich practices to locate levers for efficiency uplift, and customize channel strategy and operation plan at different business stages.
• 7+ years of experience building offline media at scale, including OOH (Static and Digital), Radio, and TV/CTV, with a understanding of reach/frequency modeling.
• Connect channel operational knowledge, such as bid strategy/optimization goal, with internal audience segmentation and landing page strategy to maximize channel performance while deep mining the relationship of audience and assortment
• It is advantageous to have Hands-on experience on Facebook Business Manager, Google Ads manager, Appsflyer, Programmatic DSPs managing advanced campaign.
• Fluency in written and spoken Mandarin is a bonus.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.