Job Description

Job Title

Regional Marketing Operations & Planning Manager

The Regional Marketing Operations Manager – Healthcare Informatics (HI) for the International Region is accountable for driving end-to-end marketing activation excellence across all markets within the region.

The role ensures that EU & International Region HI strategies are translated into impactful, compliant, and customer-centric regional and local marketing execution—accelerating pipeline generation, commercial performance, and sustainable growth.

Acting as the key operational interface between HI Regional Marketing Team, IR Zone Marketing teams and IR Marketing Ops & Planning team, this role enables integrated planning, disciplined execution, and performance transparency across a complex, multi-country environment.

Your role:

Integrated Planning & Activation Excellence

• Coordinates the integrated HI marketing planning process across the International Region
• Aligns regional commercial priorities with Global BU and EU & IR Marketing strategies
• Drives structured launch planning, campaign calendars, and execution governance

Demand Generation & Omni-Channel Orchestration

• Integrates Healthcare Informatics in Regional Health Systems demand generation programs
• Ensures audience-based targeting and omni-channel activation excellence
• Enables effective localization of global campaigns while maintaining brand and regulatory compliance
• Drives KPI governance and dashboard transparency across zones

Marketing Effectiveness & Governance

• Drives ROI transparency through performance measurement frameworks
• Establishes feedback loops between markets and Global BU to continuously optimize impact
• Ensures adherence to Philips brand, governance, and data privacy standards

Budget & Stakeholder Leadership

• Monitors the regional HI marketing budget with ROI-driven prioritization in collaboration with Regional Business Marketing Leadership
• Collaborates across HI Regional Marketing, Zone Marketing, Global BU, and Regional Marketing Operations
• Lead Monthly Squad meetings together with HI Regional Marketing
• Builds strong, trust-based relationships to enable decision-making in a complex matrix organization
  

You're the right fit if:

• Bachelor's / Master's Degree in Marketing, Business Administration, Marketing Communications or equivalent.
• Minimum 8 years of experience with Bachelor's or Minimum 5 years of experience with Master's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent (Healthcare, MedTech, HealthTech preferred).
• Strong expertise in downstream marketing, marketing operations, and demand generation.
• Proven stakeholder management experience in international matrix environments.
• Solid understanding of omni-channel marketing and performance management.
• Experience managing multi-country budgets and integrated planning cycles.
• Strong ownership mindset, customer-first orientation, and continuous improvement drive.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities.​ Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.​

This role is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business here
• Discover our rich and exciting history here
• Learn more about our purpose here

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here