Job Description

• Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management
• BTL / Lead Generation Engagements Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.
• Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
• To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.
• Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors
• Brand Visibility Initiatives Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation
• Corporate Salary / NRI Banking / Privy League / Asset Products Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
• MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken
• Small to Mid to Large Scale Events for Existing Customers / Prospects & Reward & Recognition Programs for Employees Design and execution of such events and results tracking
• Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects
• Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions
• Managing / Planning for the New Branch Launch Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
• Branch & ATM hygiene check visits
• Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team