Job Description

About the Role

The Regional Marketing Manager,Asia will support the Global GTM organization and be responsible for developing and executing an integrated regional marketing strategy to accelerate growth across South Asia, Korea, and Hong Kong.

This role will partner closely with regional Sales, BDR, Channel, Customer Success, Product Marketing, Demand Generation, and Veeam marketing teams to drive security-led demand generation, brand awareness, customer acquisition, expansion, and partner-led pipeline growth. The successful candidate will play a key role in showcasing the combined value proposition of Securiti AI + Veeam, creating integrated go-to-market programs that generate qualified pipeline and strengthen strategic positioning across the region.

The Regional Marketing Manager will own the regional marketing plan, budget, campaign strategy, and execution across a broad mix of programs, including field events, trade shows, account-based marketing (ABM), digital campaigns, executive programs, customer initiatives, and channel-led activities.

Success in this role requires a strategic and execution-oriented marketer with experience operating across diverse countries, cultures, and business environments. The ideal candidate is highly collaborative, data-driven, commercially focused, and comfortable managing multiple priorities in a fast-paced, high-growth environment.

What You’ll Do

• Develop and execute an integrated, region-specific marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across Asian territory.
• Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs across the region.
• Develop integrated marketing programs that showcase the combined value proposition of Securiti AI + Veeam, driving awareness, customer engagement, and pipeline generation.
• Collaborate with Veeam marketing teams to identify synergies, coordinate regional activities, and maximize the impact of shared programs and investments.
• Lead the planning and execution of account-based marketing (ABM) programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives.
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
• Manage the regional marketing budget, allocating investments across markets and programs based on business priorities, expected impact, and performance.
• Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimize the regional marketing strategy.

What You’ll Bring

• Bachelor’s degree in marketing, Communications, Advertising, Public Relations, Business, or a related field.
• 8+ years of experience in B2B field marketing and demand generation, preferably within enterprise technology, cloud, cybersecurity, SaaS, or data management.
• Strong understanding of the channel ecosystem, including distributors, resellers, GSIs, regional integrators, VARs, alliances, and cloud providers.
• Demonstrated experience managing marketing programs across multiple countries in the region.
• Experience working across culturally diverse and geographically distributed markets.
• Excellent stakeholder management skills, including experience partnering with senior executives and regional Sales leadership.
• Strong analytical and problem-solving skills, with the ability to interpret marketing, funnel, and pipeline data and translate insights into action.
• Excellent project management, organizational, and communication skills.
• Strong written and verbal English-language skills
• Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools.

What You’ll Get

• 15 to 21 annual vacation days (based on role level), plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Private medical plan for employees and eligible dependents, including major medical, hospital, surgical, and outpatient coverage
• Dental insurance with comprehensive coverage for employees and dependents
• Annual wellbeing allowance for health and wellness support
• Life and accident insurance for added financial protection
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning