The Regional Marketing Manager, APAC is responsible for developing and executing the regional marketing strategy to drive demand generation, market development, customer engagement, and commercial growth across the APAC region. Working closely with the VP & GM, APAC and regional commercial teams, this role is accountable for aligning marketing initiatives with business objectives and supporting revenue growth across MSD’s portfolio of instruments, consumables, services, and emerging technology platforms.
· Develop and execute regional marketing programs aligned with APAC commercial objectives and growth targets.
· Create and implement strategic and tactical marketing campaigns using a mix of digital, field, content, and event-based marketing approaches to drive awareness, demand generation, and customer engagement.
o Plan and execute regional customer events, user meetings, workshops, seminars, webinars, and scientific conferences.
· Develop compelling product positioning, value propositions, sales enablement tools, marketing collateral, and customer-facing presentations to support commercial success.
· Collaborate closely with Distribution Sales Managers, Field Application Scientists, and commercial leadership to develop account-based marketing initiatives and strategic growth programs.
· Collect, analyze, and interpret market intelligence, customer insights, competitive information, and campaign performance metrics to optimize regional marketing effectiveness.
· Develop, manage, and optimize the regional marketing budget to maximize return on investment and support business objectives.
· Partner with APAC distributors to develop and execute annual marketing plans aligned with territory growth objectives.
· Train and enable distributor commercial teams on marketing programs, campaign execution, lead generation activities, and new product launch initiatives.
· Develop standardized marketing toolkits, promotional materials, campaign templates, and launch packages for distributor deployment across APAC.
· Monitor distributor marketing execution and effectiveness, ensuring consistent brand positioning and market messaging across the region.
· Lead planning and execution of the APAC Distributor Summit, regional commercial meetings, user meetings, workshops, and customer engagement events.
· Lead APAC launch planning and commercialization support for new products, technologies, and strategic growth initiatives.
· Develop and execute regional market development programs to increase awareness, adoption, and utilization of MSD platforms across academic, biopharma, CRO, CDMO, and translational research markets.
· Identify and cultivate relationships with key opinion leaders (KOLs), reference sites, and early adopters to support market expansion and product advocacy.
· Collaborate with commercial leadership to identify whitespace opportunities, competitive displacement initiatives, and strategic account development programs.
· Support academic market expansion initiatives and targeted promotional programs to increase adoption and installed base growth.
· Develop and execute APAC launch plans, distributor enablement programs, and commercialization strategies for new product introductions.
· Work closely with regional commercial teams to develop sales tools, campaign materials, customer presentations, and competitive positioning resources.
· Support pipeline generation activities and lead qualification processes in collaboration with Sales, ISR, FAS, and distributor partners.
· Develop marketing programs that contribute measurable impact to opportunity creation, pipeline growth, and revenue generation.
· Track and report marketing performance metrics including lead generation, opportunity creation, campaign ROI, event effectiveness, and contribution to pipeline growth.
o Advanced degree preferred
· While performing this job the employee is required to communicate and exchange information, utilize equipment and move about the office.
· Travel throughout APAC required (50%)
This position is performed in a standard office environment, remote or hybrid model.
Founded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples.
MSD’s proprietary MULTI ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance.
MSD’s technology has been widely adopted by researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide for its high sensitivity, excellent reproducibility, and wide dynamic range.
Throughout its history, MSD has continued to evolve its technology platform to enable researchers to solve complex biological questions and, as the Company looks toward the future, it is expanding into clinical applications and the emerging fields of personalized medicine and companion diagnostics.
