Job Description

Regional Marketing Manager – Drive Growth. Lead Strategy. Make an Impact.

Ready to take ownership of a market and make your mark?

We’re looking for a Regional Marketing Manager who is equal parts strategist, leader, and doer. This is a hands-on role where your ideas won’t sit on a shelf, you’ll bring them to life across multiple locations and see the direct impact on patient growth and business success.

If you thrive in a dynamic, fast-moving environment and enjoy being in the field, collaborating with teams, and driving measurable results, this role is for you.

What You’ll Do

You’ll lead marketing efforts across your region, connecting strategy with execution:

• Analyze market trends, patient needs, and competition to build targeted marketing plans
• Launch and manage campaigns across digital and traditional channels
• Track performance (ROI & KPIs) and continuously optimizing growth
• Travel to clinic locations, support local initiatives, and ensure marketing is aligned on the ground
• Partner with sales, leadership, and vendors to drive alignment and performance
• Identify grassroots opportunities and creative ways to grow each market
• Evaluate and improve patient experience across all touchpoints
• Recruit, train, and manage regional marketing team members
• Lead multi-location marketing strategy across digital, traditional, referral, and community channels
• Drive patient acquisition for premium surgical services including LASIK, cataract, dry eye, and specialty care
• Manage agency partners, media buys, SEO, PPC, social media, and creative production
• Analyze ROI, lead quality, conversion funnels, and campaign performance
• Build physician referral growth strategies and co-management outreach programs
• Oversee brand consistency across all markets and touchpoints
• Launch promotions, events, webinars, and growth initiatives
• Partner closely with executive leadership, operations, call center, and sales teams

What You Bring

• Strong leadership and communication skills, you know how to influence and inspire
• A data-driven mindset with the ability to turn insights into action
• Proven ability to manage multiple priorities in a fast-paced environment
• A hands-on approach, you’re just as comfortable executing as you are strategizing
• A passion for delivering results and exceeding goals

Qualifications

• Bachelor’s or master’s degree in marketing, Communications, or a related field
• 5+ years of marketing experience (healthcare or ophthalmology experience preferred)
• Experience managing campaigns, budgets, and people

Why You’ll Love This Role

• Visible Impact: Your work directly drives patient growth and clinic success
• High Ownership: Lead strategy and execution for your region
• Dynamic Environment: No two days are the same, be active, engaged, and in the field
• Growth Opportunity: Expand your leadership and strategic influence

Work Environment

• On-site role with regular travel to clinic locations
• Active, fast-paced work setting with both office and field responsibilities
• Occasional lifting (up to 20 lbs) for events and training

Why This Role Stands Out

You won’t just be joining a company—you’ll be joining a team that invests in you.

• Day-One Benefits: Medical, dental, and vision coverage with company contributions
• Affordable Healthcare: Options for you and your family, plus $0 copay virtual care (primary care, mental health, dermatology, and more)
• Invest in Your Future: Company-matched 401(k) + student loan repayment matching
• Work-Life Balance: 18 days of PTO starting day one + rollover options
• Flexibility with Your PTO: Convert unused time into cash, 401(k), or student loan payments
• Extra Protection: Company-paid life and AD&D insurance
• Wellness Support: Employee mental health assistance program + HSA/FSA options
• Exclusive Perks:
• Free annual eye exams for you and your family
• Significant discounts on LASIK, cataract surgery, and optical goods
• Pet insurance and additional voluntary benefits
• Career Growth: Certification reimbursement and real advancement opportunities
• A Culture You’ll Enjoy: Employee celebrations, rewards, and referral bonuses
• Recognized Excellence: Proudly named a Top Workplace multiple years in a row

Join Our Team