Job Description

SPREAD ENTHUSIASM. SHAPE THE FUTURE.

SHARE YOUR PASSION.

Knowing the destination isn't enough: you need to know how to get there. Build up your own networks, exploit new ideas, consistently take the initiative. Inspire other people with your enthusiasm. That's the only way to give ideas the power that allows them to become true innovations.

As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ.

Employer BMW of North America, LLC

Job Title Regional Marketing Manager

Location: 200 BMW Drive, Woodcliff Lake, New Jersey 07677

Offered Wage $ 157,461.46 /year

WHAT AWAITS YOU.

• Create, develop, and implement regional marketing strategies.
• Develop and execute regional and MACO marketing and advertising strategies to align and integrate with National Marketing and Sales strategies and goals.
• Develop and define marketing KPIs to monitor and evaluate the effectiveness of regional and MACO plans.
• Ensure objectives are attained, identify gaps, and explore further opportunities to drive traffic and increase sales.
• Hold agencies and vendors accountable for achieving the defined KPIs.
• Lead the digital marketing manager to align regional digital marketing strategy and KPIs with sales strategies at regional and center levels.
• Develop integrated marketing plans to drive qualified leads to centers, increasing retail sales and market share for BMW in the US.
• Manage regional and MACO budgets for new vehicles and CPO marketing and advertising.
• Administer and oversee collection and disbursement of funds with BMW NA Finance, the MACOs, and the MACO CPA.
• Promote additional investment into BMW marketing as needed.
• Collaborate with the national marketing department on regional creative direction and marketing funds.
• Consult and deliver dealers' best practice CPO advertising and marketing activities and strategies, lead management, and effective online strategies to make the virtual front line stand out from competitors, including descriptions, photos, and videos.

WHAT YOU SHOULD BRING

• Bachelor's degree in Business Administration, Marketing, Economics, or related field (or foreign equivalent).
• Five (5) years of experience as a Regional Marketing Manager or in a related role coordinating marketing campaigns in an automotive or sales environment.
• Experience in planning and steering new and used vehicle sales strategies.
• Experience coordinating manufacturer warranty programs and aftersales programs.
• Experience in project or campaign management.
• Experience coordinating and developing dealer marketing strategies and initiatives.
• Proficiency with data visualization tools such as Cognos Analytics or Tableau.
• Experience performing purchase order, requisition management, and forecasting.

WHAT YOU CAN LOOK FORWARD TO.

• Medical, Dental, and Vision insurance
• 401(k) with Company match and Retirement Income Account
• Employee vehicle program
• Bonus eligibility
• Paid Parental Leave
• Generous PTO and Company paid holidays
• Voluntary Benefits to fit your needs

Relocation is available for this position.

This position is designated as a field role.

The selected candidate’s education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.

As part of the hiring process, you may be required to successfully pass a credit check, in accordance with company policies and applicable laws. If the results do not meet the company’s requirements, we reserve the right to rescind the offer.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

BMW in the United States is an equal opportunity employer. It is the policy of BMW Group in the United States to provide equal employment opportunity (EEO) to all qualified persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.