Job Description

About Camlin

Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors.

At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide.🌐

Camlin Energy North America is a recognized market leader, built on a foundation of superior technology and exceptional customer support that consistently delivers superior results. We are experiencing rapid growth and are proud of our strong, customer-centric culture and offer an exciting, supportive environment where people love to work and build a rewarding career. This is an ideal time to join our team!

TheRegional Marketing Manager –NorthAmericawillberesponsible fordeveloping and executing marketing strategies thatsupportregionalgrowthinitiativesacrossNorth America. Based at Camlin’s Norcross, Atlanta office, this role willbe accountable tosupport theNorth Americanleadership teamandcollaborateswith the global marketingorganizationtodeliverregionally focused brand,product/solution,andmarket-segmentfocusedmarketing initiativesthat support commercial goals and objectives.

The ideal candidate is a creativeandstrategic thinkerwho is also highly execution-orientedwithprovenexperiencedeliveringhigh-impactmarketing programsnB2B technical industries.Successin this rolerequiresa passion forinnovation and continuous improvement, strong organizational skills,and the ability tomanage multiple projects simultaneously.

This is a strategicallyimportant rolefor North Americaandiswell suited for an ambitious, creativeprofessionalwhothrives in a fast-pacedenvironment and enjoys a broad, hands-onset of responsibilities.

Key Responsibilities

1. Regional MarketingPlanning -Strategy & Execution

• Working with the North American leadership teamtodevelop and execute regional marketingstrategiesaligned with globalmarketingobjectivesandregional sales priorities.

• Localize global campaigns, messaging, and value propositionto address regionalmarketneeds. In addition, envision, plan, and execute regional campaignsaligned with North American sales goals andobjectivesacross digital, social, and physical channels.

• Expandawareness andaccelerateadoption of Camlin’s products and solutions acrossexisting and evolving markets served: electricutilitygeneration,transmissionand distribution; renewable energy;datacenters;and industrial customers.

2. Content, Communications & Brand

• Translate complex technical capabilities into clear, compelling, differentiatedvalue propositions forkeystakeholders.

• Support the creation ofeffective,localized marketing content, including brochures, case studies, presentations,proposals,social posts, and digital assetsfor bothinternal and externaluse.

• Collaborate withNorth American leadership and globalproduct marketing tosupport the delivery ofthought leadership content across solutions and across markets servedincluding:Go-to-market strategies(new and existing solutions);Competitive positioning andvalue-basedmessaging; andSales / commercial enablement

3. Demand & Lead Generation

• Partner closely with regional sales leadership to drive qualified pipeline growth and revenue accelerationincluding creation ofintegrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth.

• Track,analyze, andoptimizelead generation performance to improve conversion rates and ROI.

• Design and execute account-based marketing (ABM) initiatives targeting strategic accounts.

4. Events & Trade Shows

• Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region.

• Manage booth design, messaging, promotional materials, and on-sitelogistics.

• Coordinate technical seminars, webinars, and thought-leadership activitiesincludingdeveloping/nurturingspeaking opportunities, customer workshops/seminars, and regional roadshows.

5. Market Research & Insights

• Conduct market research tounderstandcustomer needs, industry trends,regulatory drives,and competitor positioning withinNorthAmericamarkets served.

• Gatherfeedback and competitive intelligence to informmessaging, positioning, andsalesstrategies.
  

6. Cross-FunctionalSalesCollaboration

• Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively positionCamlinsolutions.

• Support proposal development with tailored messaging, case studies, and ROI/value narratives.

• Act as a marketing liaison to support strategic pursuits and key account initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a relatedtechnicalfieldthat includes proven marketing experience.

• 5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors.

• Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns.

• Experience managing trade shows, technical events, or industry conferences.

• Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics.

• Excellent written and verbal communication skills.

• Ability to travel across the region for events and team meetings(<20%).

Preferred Qualifications

• Experience working in global matrix organizations.

• Prior experience and knowledge ofmonitoringequipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry.

• Skills in content creation, graphic design, or media production are a plus.

Key Competencies

• Strategic thinker with strong execution discipline.

• Highly organized, proactive, and able to manage multiple projects simultaneously.

• Creative problem-solver with strong analytical skills.

• Comfortable working with technical subject matter and translating it into compelling marketing narratives.

Our Values

• We work together
• We believe in people
• We won’t accept the ‘way it has always been done’
• We listen to learn
• We’re trying to do the right thing

Equal Employment Opportunity Statement

Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.