Job Description

Regional Marketing Executive

Location: Halifax, Elland, HX5 9JP

Hours: 37.5 hours

Working Pattern: Full-time, On-site 5 days per week

careers.asafe.com

Be the link between global strategy and local success, turning world-class campaigns into real results across the UK, Nordics and Poland.

The Marketing Partner Executive UK, Nordics & Poland is responsible for translating global marketing strategy into effective local market activation across the UK, Nordic countries and Poland.

The role acts as the primary marketing partner to Regional Sales teams, ensuring global campaigns, product launches and application-led marketing programs are adapted to local commercial priorities, target accounts and market requirements.

Working within an 80% global / 20% local model, the Marketing Partner Executive focuses on activation rather than recreating global marketing assets. The role identifies local growth opportunities, coordinates and execute campaigns, supports Sales and partners, and ensures marketing activity contributes measurably to opportunities, orders and revenue.

Key Responsibilities

• Regional Market Partnership: Act as the primary Marketing contact for Sales leaders across the UK, Nordics and Poland.
• Global Campaig Activation: Adapt and deploy global campaigns according to local market priorities.
• Application-Led Marketing: Activate campaigns around customer applications and problems rather than relying primarily on industry segmentation.
• Account-Based Activation: Support priority accounts, dormant accounts, customer expansion and strategic prospect acquisition.
• Sales Enablement: Ensure Sales teams have the relevant presentations, proposals, battlecards, application assets and supporting evidence required to convert opportunities.
• Product Launch Activation: Execute regional launch plans for new and priority products, translating global launch frameworks into local demand.
• Partner Marketing: Support distributors and channel partners with Campaign-in-a-Box programmes, sales materials, training and demand-generation activity.
• Events & Customer Activation: Coordinate relevant exhibitions, Customer Days and local events against defined commercial objectives.
• Local Market Adaptation: Ensure global materials reflect appropriate local terminology, customer references, market requirements and language.
• Performance Management: Track opportunities, accepted leads, pipeline, orders and revenue influenced by regional marketing activity.
• Market Intelligence: Feed customer, competitor, Sales and market insight back into the Global Marketing team.

Qualifications

• Education: Degree in Marketing, Business, Communications or related field preferred.
• Experience: 3+ years in B2B marketing, regional marketing, channel marketing or integrated campaign activation.
• Commercial Experience: Experience collaborating directly with Sales teams and supporting pipeline generation preferred.
• Campaign Skills: Practical experience activating multi-channel campaigns across email, digital, events and sales enablement.
• CRM: Experience working with HubSpot, Salesforce, NetSuite or comparable CRM/marketing platforms preferred.
• Analytical: Comfortable interpreting funnel, opportunity and campaign performance data.
• Languages: Fluent professional English required. Additional Nordic or Polish language capability advantageous.
• Project Management: Able to manage multiple markets, stakeholders and priorities concurrently.

Benefits

• A subsidised on-site gym, available for all colleagues.
• Flexible start and finish times to fit around you and your lifestyle.
• Enhanced Maternity, Paternity and NICU pay.
• 25 Days holiday plus bank holidays with the option to buy more.
• Cycle to work scheme, Specsavers vouchers, long service rewards, EAP.

About us

Our story started in 1984, when A-SAFE set out to solve real workplace safety problems with better, more innovative products. Today, our solutions protect people, assets and operations for brands globally.We remain a family-owned business, built on strong values and long-term relationships. If you want to know what we stand for, you can learn more about our story and values.

Our HQ in Elland, Halifax, is home to cutting-edge manufacturing technology and modern offices that reflect the quality of what we do. You can take a virtual look around with our 3D tour.

A-SAFE has grown organically over the years and now supports more than 6,000 customers across 50 countries. We are proud to work with global names such as Amazon, Coca Cola and BMW. You can explore more of our Customer Success Stories here.

If you require the application form in an alternative format or need adjustments during the recruitment process, please contact us at recruitment@asafe.com.

Regional Marketing Executive

Location: Halifax, Elland, HX5 9JP

Hours: 37.5 hours