Job Description

Regional Manager | Blue Illusion NSW

Lead with purpose. Inspire through people. Elevate every boutique.

About Us

From a single Melbourne boutique in 1998 to a network of stores across Australia and New Zealand, Blue Illusion is a lifestyle brand defined by Family, Fashion & Joie de Vivre Inspired by French style and the power of community, everything we do is driven by purpose - helping women feel seen, supported and beautiful.

Why Join Blue Illusion?

• Proposed salary of $85,000 + $15,000 car allowance + clothing allowance and quarterly bonus
• Generous employee discounts and seasonal wardrobe allowance
• Recognition through work anniversary celebrations
• Employee Referral & Assistance Programs Opportunities to support local community partnerships
• A values-led, Australian-owned brand committed to sustainability
• Supportive and collaborative leadership team

About the Role

As Regional Manager in NSW, you will lead a portfolio of 11 boutiques across Metro and Regional
locations, driving performance while building engaged, high-performing teams. Reporting to the Head of Retail, you will lead from the frontline - coaching Store Managers, strengthening customer experience, and ensuring operational excellence across your region.

What You’ll Be Responsible For

Regional Performance

• Drive sales and profitability, achieving and exceeding KPIs
• Analyse performance trends and implement strategies to maximise results

People Leadership

• Coach, lead and mentor Store Managers to develop strong, capable teams
• Recruit, onboard and build talent pipelines for future growth
• Lead performance, development and succession planning across your region

Customer Experience

• Foster a culture of exceptional, personalised customer service
• Support teams to build lasting customer relationships and loyalty

Operations Brand Standards

• Ensure consistency in retail operations, visual merchandising and brand presentation
• Oversee stock management, stocktakes and loss prevention
• Support new store openings, events and business initiatives

Collaboration & Growth

• Partner with fellow Regional Managers and Support Office to achieve business goals
• Share insights to influence strategy and continuous improvement

What You’ll Bring

• 5+ years’ experience in a multi-site or regional retail leadership role
• Proven ability to drive sales and lead high-performing teams
• Strong leadership, coaching and influencing skills
• A hands-on approach with the ability to work across multiple priorities
• High energy, resilience and a genuine passion for retail and people
• A customer-first mindset aligned with our brand values

Apply Today

Ready to lead with purpose and bring joie de vivre to every boutique? APPLY NOW to join an Australian-owned fashion brand with heart.

Applicants must have valid working rights in Australia or New Zealand.