Job Description

Responsibilities:

Strategic Planning and Market Insights

• Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.

• Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.

• Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc.to assess CIMB’s digital strengths, gaps, and competitive position across markets.

• Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.

Customer Experience, Journey Transformation and Technology Enablement

• Work with the Regional Digital Strategy Head to define and size digital revenue levers

• Support design standards, accessibility requirements, and journey KPIs whilst ensuring markets adopt common templates and frameworks.

• Ensure alignment between digital strategy and platform roadmaps (e.g., mobile, web, orchestration, identity, payments, CDP).

• Support the evolution of OCTO as a regional digital platform, moving beyond servicing into sales, engagement, and virtual‑branch capabilities.

Country Engagement & Implementation Enablement

• Act as a regional coordination point with Consumer Banking franchises on digital strategy initiatives.

• Prepare senior-level reporting materials, e.g., executive updates, risk logs, benefits trackers, and investment updates.

• Prepare materials and insights for regional workshops, deep dives, and capability uplift programs.

• Support countries in adapting regional strategies into clear local execution plans while preserving strategic intent.

Performance Tracking & Governance

• Define and maintain regional OKRs, KPIs, and dashboard covering:

  • Digital adoption and engagement

  • Revenue and productivity outcomes

  • Delivery progress and milestone achievement

• Maintain and update the regional digital performance dashboard covering sales, activation, engagement, CX, adoption, and cost-to-serve metrics.

• Track value realization of digital projects and highlight risks, delays, and rebalancing recommendations

• Track performance across markets, flag execution risks, and prepare management updates for senior leadership and EXCO.

Requirements:

Qualifications

• Bachelor’s or Master's Degree in any related disciplines (Business/ Finance/ Banking) or equivalent professional qualification

Professional Qualification and/or Regulatory, Licensing Requirements

• Programme/Project Management Certification/ Agile Scrum certification is preferred

Relevant Work Experience

• At least 5 years of relevant digital experience in banking (particularly in Retail Banking) or financial industry
• Digital or digital transformation experience is required

Technical/Functional Skills

• Familiarity and working knowledge of the business and regulatory environments of key ASEAN markets vis-à-vis financial services
• Strong proficiency with data (e.g., funnels, dashboards, A/B testing, etc.)
• Good understanding of digital channels, mobile/web journeys, and customer lifecycle concepts
• Ability to synthesise complex information into simple, compelling narratives
• Familiarity with Agile practices, digital product delivery, etc.
• Good knowledge of customer journey and digital strategies in financial industries
• Good knowledge of marketing and communications strategies and banking products and services

Personal Skills (Soft Competencies)

• Strong stakeholder management and facilitation skills
• Strong influencing and negotiation skills
• Strong stakeholder management skills
• Strong verbal and written communication skills
• Strong analytical and strategic thinking
• Able to function effectively in a matrix and culturally diverse environment