Welcome to Whataburger Careers!
Our Flavor — Why Whataburger
Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.
Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.
Your Recipe for Impact — What You’ll Do
As a Regional Field Marketing Manager, you will bring the brand to life where it matters most—within your assigned region and local communities. You will Make a Difference by translating enterprise and regional strategies into locally relevant marketing that drives sales, strengthens brand connection, and delivers measurable results. You’ll Serve with Heart by acting as a trusted partner to Operations, leading with integrity, and building authentic relationships with community, media, and business partners.
By coaching and developing Family Members and collaborating across teams, you’ll Win as One, ensuring seamless execution of marketing initiatives at both the market and restaurant level. And by leveraging insights, adapting quickly, and continuously optimizing performance, you’ll Move Forward Boldly, helping Whataburger stay relevant, competitive, and deeply connected to its guests.
Day-to-Day Ingredients — Responsibilities
As a Regional Field Marketing Manager, you will:
The Sauce — Pay & Perks
As a Regional Field Marketing Manager, you will receive:
What You Bring to the Table — Required Experience
As a Regional Field Marketing Manager, you must have:
Extra Toppings — Desired Experience
As a Regional Field Marketing Manager, we prefer you to have:
Where & How You’ll Work
This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.
Candidates must reside within the region they support and be able to travel throughout that area as needed.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
*Eligibility rules may apply
1956 W Martin Luther King Blvd Fayetteville AR 72701
On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South.
Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week.
Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup.
Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.
