Job Description

Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals.

As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.

About the position

The Regional Field Marketing Manager, APAC will play a critical role in driving regional growth and customer engagement across Personetics’ key markets in APAC. This manager will localize and execute Personetics’ global marketing strategy within the APAC region, developing and delivering integrated marketing programs that generate demand, strengthen the “Cognitive Banking” positioning locally, and support pipeline objectives through campaigns executive in close collaboration with Sales, Customer Success, and Partner teams.

The ideal candidate is a creative and data-driven marketer who understands how to align field marketing with business goals, build region-specific campaigns, and leverage customer insights to create impactful experiences that resonate with financial institutions across diverse markets.

Responsibilities

• Develop and execute an APAC-specific marketing plan to support sales, drive growth, and elevate Personetics’ brand and “Cognitive Banking” across key markets. Localize global marketing strategies to resonate with regional audiences through events, campaigns, and partnerships.
• Events and trade shows: Plan and deliver regional events, conferences, and sponsorships to build awareness and generate qualified leads. Manage logistics, content, and post-event follow-up to maximize impact.
• Customer engagement: Strengthen relationships with key customers and identify opportunities for joint marketing, advocacy, and co-branded initiatives that highlight customer-led growth.
• Partnerships: Build strategic relationships with local associations, consultancies, and fintech ecosystems to expand Personetics’ reach and influence through joint programs and co-marketing initiatives.
• Sales enablement: Partner incredibly closely with the local sales and outbound team to align marketing activities with pipeline goals, developing localized collateral and resources that support deal progression.
• Campaign management: Execute targeted, data-driven regional campaigns tailored to APAC audiences, optimizing for performance and impact.
• Collaboration: Work closely with Global Marketing, Sales, Product Marketing, and Business Development to ensure regional execution aligns with global strategy and objectives.

Requirements

• 6–10 years of experience in field marketing, event management, and demand generation within B2B enterprise environments (SaaS or fintech preferred).
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; a relevant Master’s degree is a plus.
• Proven track record of driving robust pipelines through effective regional marketing initiatives.
• Strong communication and interpersonal skills, with the ability to build relationships across internal teams, partners, and customers.
• Excellent organizational and project management abilities with attention to detail and the capacity to manage multiple priorities.
• Analytical mindset with experience using marketing analytics tools to measure effectiveness and optimize performance.
• Creative, resourceful, and solutions-oriented, with a passion for connecting global brand strategy to local execution.
• Flexibility to travel across the APAC region as required.
• Professional proficiency in English (written and verbal)

Nice to have

Knowledge of the banking or financial services industry is a strong plus.