VinFast is seeking a dynamic and
results-oriented Director of Sales & Dealer Network Expansion to lead the
commercial growth of its E-Scooter in the India. This leader will be
responsible for driving national sales performance, developing a strong and
sustainable dealer network, and ensuring VinFast’s brand and products achieve
maximum market reach and impact.

1
Objectives
of the Role

• 
  Build
  and expand VinFast’s dealer network nationwide, ensuring full market coverage
  and operational excellence.
• 
  Deliver
  sales volume, market share, and profitability targets through effective retail
  and wholesale strategies.
• 
  Strengthen
  dealer engagement and performance management across key provinces and cities.
• 
  Lead
  the sales organization, drive process efficiency, and enhance customer
  experience through professional retail standards.
• 
  Collaborate
  with regional and global teams to align on business strategy, pricing, and
  market execution.

Yêu cầu

1.
Key Responsibilities

·
Sales Strategy & Performance

• 
  Develop
  and execute national/ regional sales strategies to meet short- and long-term
  business objectives.
• 
  Analyze
  sales trends, market opportunities, and customer behavior to inform strategic
  decisions.
• 
  Manage
  sell-in and sell-out performance, ensuring alignment between factory output and
  dealer demand.
• 
  Drive
  achievement of monthly, quarterly, and annual targets for both unit volume and
  revenue.

·
Dealer Network Development

• 
  Identify,
  recruit, and onboard qualified dealer partners across strategic locations.
• 
  Define
  dealer operating standards (1S/3S models) and ensure compliance with VinFast
  guidelines.
• 
  Negotiate
  dealer contracts, margin structures, and investment plans to ensure win–win
  business sustainability.
• 
  Evaluate
  dealer performance using KPIs on sales, service quality, and customer
  experience; implement corrective actions when needed.

·
Channel & Retail Excellence

• 
  Strengthen
  the dealer management framework, including sales training, incentive programs,
  and retail audit processes.
• 
  Work
  closely with marketing and after sales teams to design campaigns that drive
  showroom traffic and conversion.
• 
  Ensure
  brand consistency and high retail experience at all customer touchpoints.

·
Cross-functional Collaboration

• 
  Partner
  with the Marketing and Sales Operations teams to ensure seamless coordination
  of pricing, promotion, and product launches.
• 
  Support
  the CEO India in strategic planning and national business reviews.

2.
Required
Skills and Qualifications

• 
  ​
  Bachelor’s
  degree in Business, Marketing. (Master’s preferred).
• 
  Minimum
  7 years of experience in sales, distribution, or dealer network management
  within two-wheeler, automotive industry.
• 
  Proven
  success in building and managing dealer networks and achieving large-scale
  sales growth.
• 
  Strong
  financial acumen and experience managing sales targets, budgets, and
  profitability.
• 
  Excellent
  relationship-building skills with dealers, distributors, and business partners.
• 
  Excellent
  communication, negotiation, and relationship-building skills.
• 
  Demonstrated
  leadership ability to motivate and develop high-performing teams.
• 
  Fluent
  in English

3

Preferred
Skills and Qualifications

• 
  Entrepreneurial
  mindset.
• 
  Experience
  in start-up or market-entry environments within mobility or energy sectors.
• 
  Data-driven
  and digitally literate, with understanding of DMS, and retail analytics
  systems.
• 
  Passionate
  about sustainability, customer experience, and innovative mobility solutions.