Job Description

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 9th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Community Support Office

Job ID

2026-241741

The Regional Director of Sales & Marketing (RDSM) is responsible for sales & marketing support and analysis for the region as well as providing direct sales oversight for assigned focused communities. The RDSM will have a concentration on the overarching strategic priorities: • Attract, retain and develop top talent • Provide innovative, incomparable, outstanding and consistent care & services • Maximize profitability through revenue generation and expense control • Retain and enhance the Sunrise culture Responsibilities include driving the selection and on-boarding process for the Directors of Sales (DOS), providing skills development to the DOS leader, providing sales management development to the Executive Directors (ED) and using external and internal data to assist the communities in creating and implementing effective sales and marketing strategies.

RESPONSIBILITIES & QUALIFICATIONS

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

People

• Ability to attract, hire, retain and develop top talent.
• Applies the DOS profile and selection process; is instrumental in selecting and onboarding DOS leaders.
• Works effectively within a matrix organization
• Guides the communities in proactively building relationships with internal and external business partners such as but not limited to team members, residents, family members, major referral sources in the service area and vendors
• Supports the communities in proactively building, maintaining, and leveraging key relationships to achieve sales objectives
• Coaches community teams to obtain a full understanding of customers’ needs, issues and expectations during the initial discovery period, and ensures they continue to validate and act on this information throughout the relationship
• Influence and coach operations partners at the community and regional level
• Proactively confronts and manages difficult issues, makes bold decisions with a sense of urgency.

Product & Profit

• Applies knowledge of all Sunrise products and services including their individual features, and the benefits they bring to residents and family members.
• Knowledge of current and evolving state/provincial laws and regulations which impact Sunrise’s move-in and move-out criteria.
• Reinforces sales initiatives as communicated by the Vice President of Sales and Marketing.
• Provides marketing leadership for quarterly / semi-annual marketing plan.
• Conducts comprehensive sales reviews/site visits with communities in the region.
• Understands & champions the Sunrise sales process, leverages multiple revenue drivers.
• Drives implementation of External Business Development (EBD) strategy as designed in conjunction with VP, Director of Operations, Executive Director and Director Community Relations.
• Creates winning market strategies that address lead generation, external business development, pricing, & competitive analysis which result in increased occupancy and revenue
• Monitors and leverages business / financial intelligence reports for planning and strategic decision making.
• Applies Sunrise budgeting and capital expenditure policies and procedures.
• Understands the internal cost associated with all Sunrise programs and levels of service.
• Collaborates with regional and community teams to generate options to achieve sales objectives, considering their impact on both the organization and the customer.
• Understands competitive opportunities & threats,
• Processes & submits expenses and budget data timely per Sunrise policies and internal business controls.

Training, Leadership & Team Member Development

• Overall sales management of the region, including but not limited to: talent selection, on-boarding, development and coaching of Directors of Sales and Executive Directors
• Actively develops high potential team member’s competence and confidence so that they may assume greater role of responsibility or scope while limiting risk to the organization
• Partners in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe,
• Develops a working knowledge of State/Provincial regulations that impact move-in and move-out criteria, ensures compliance through supervising & coaching team members
• Contributes to timely performance appraisals with meaningful conversations
• Holds team accountable and corrects actions when necessary and documents

Other

• Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.
• Perform other duties as assigned.

Experience and Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.

• College degree preferred.
• Five (5) years sales management experience (or related experience with Sunrise); healthcare industry
• Preferred.
• Supervisory and management experience including hiring staff, coaching, performance management daily operations supervision, discipline, and counseling.
• Demonstrates understanding of the overall senior care market and Sunrise’s unique niche in that market.
• Possess a working understanding of day-to-day field community operations.
• Overall knowledge of Profit & Loss (P&L) business management concepts.
• Understands & demonstrates the Sunrise business model & value proposition as a management services company with fiscal accountabilities to multiple owners & stockholders.
• Exceptional analytical skills with the ability to link information to action and results.
• Able to travel in geographic area, ability to handle multiple priorities.
• Ability to delegate assignments to the appropriate individuals based on their skills, roles, and interests.
• Possess written and verbal skills for effective communication and the ability to facilitate group presentations
• Demonstrate good judgment, problem solving and decision making skills.
• Proficient in computer skills, Microsoft Office (Windows, Outlook, Excel) & Sunrise applications with the ability to learn new applications.
• As applicable, Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description, understand the key essential duties for safety & regulatory compliance.
• Ability to work weekends, evenings, flexible hours, available for our customers at peak service delivery days and times.

ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement
• In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
• Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members among its highest priorities. Employment with Sunrise is contingent upon successful completion of required pre-employment screenings and health evaluations in accordance with applicable federal, state, and local laws. Covid 19 and Influenza vaccination may be required if mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).