Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
Regional Digital Partner Marketing Lead (Program Lead)
Location: Singapore/APAC
Employment Type: Full-Time
The Regional DPMM Lead is a pivotal leadership role responsible for driving the performance, consistency, and evolution of the Digital Partner Marketing Manager (DPMM) program across the entire Asia region. This position operates at both strategic and operational levels, ensuring that global program frameworks are effectively implemented while enabling Regional Leads and individual DPMMs to deliver scalable, high-impact partner marketing execution.
As the regional program owner, this role acts as the critical bridge between Tech Firm global stakeholders, VML global program leadership, and regional execution teams. The Regional Lead ensures unwavering alignment to client priorities, maintains robust governance and performance standards, and continuously builds the capability of the DPMM function to deliver measurable business outcomes at scale.
Key Responsibilities:
- Regional Program Leadership & Execution
- Own the overall delivery and performance of the DPMM program across Asia.
- Translate global program frameworks into clear, regionally executable plans and strategies.
- Ensure clarity, consistency, and widespread adoption of program standards across all DPMMs.
- Drive regional readiness across Go-To-Market (GTM) planning, onboarding initiatives, and execution cycles.
- Performance Management & Governance
- Track and actively manage program performance against key performance indicators (KPIs) such as pipeline generation, Return on Investment (ROI), Service Level Agreements (SLAs), and partner satisfaction.
- Lead regular performance reviews with Regional GTM Leads and key Microsoft stakeholders.
- Proactively identify risks, gaps, and performance issues, implementing timely and effective corrective actions.
- Ensure the consistent use of tracking tools, dashboards, and established governance frameworks throughout the program.
- Regional Team Leadership & Enablement
- Lead, coach, mentor, and develop individual DPMMs and the broader regional team, fostering continuous growth.
- Ensure comprehensive readiness across DPMMs through structured onboarding, ongoing training, and continuous learning initiatives.
- Build a high-performing, scalable team model that is fully aligned with global program standards.
- Foster a strong culture of accountability, collaboration, and operational excellence within the team.
- Stakeholder Management & Microsoft Alignment
- Act as the primary regional liaison and trusted point of contact for all Microsoft stakeholders.
- Ensure strict alignment to Microsoft's Commercial Solution Area (CSA) priorities, solution plays, incentive programs, and GTM motions.
- Partner closely with Microsoft field teams, Corporate program owners, and partner ecosystem leaders.
- Represent the DPMM program effectively in regional governance forums and leadership discussions.
- Frameworks, Tools & Operational Excellence
- Ensure consistent adoption of global frameworks, templates, and playbooks across the region.
- Drive operational rigor across all phases, including onboarding, GTM planning, referral tracking, and ROI measurement.
- Actively contribute to the continuous improvement of global program design and tools.
- Standardize processes where beneficial, while enabling regional flexibility where necessary.
- Escalation & Continuous Improvement
- Own regional escalation management, ensuring that issues are resolved promptly and within defined SLAs.
- Partner with global program leadership to drive structural improvements and systemic enhancements.
- Identify recurring challenges and develop and implement scalable solutions.
- Drive continuous improvement across program delivery, overall performance, and the partner experience.
Success Profile (Critical Capabilities): The ideal candidate will possess the following critical capabilities:
- Strategic Program Leader: Drives alignment between global strategy and regional execution, balancing long-term program evolution with near-term delivery impact.
- Operational Excellence & Governance Expert: Implements structured processes, KPIs, and performance tracking, ensuring consistency, quality, and scalability across teams.
- Commercial & Outcome-Oriented: Focuses intently on pipeline, ROI, and measurable partner impact, prioritizing initiatives that drive business outcomes at scale.
- Team Leader & Capability Builder: Leads and develops high-performing, distributed teams, building capability through coaching, frameworks, and structured enablement.
- Senior Stakeholder Manager: Builds strong, credible relationships with Microsoft leadership and field teams, aligning diverse stakeholders across global, regional, and local levels.
- Data-Driven Decision Maker: Uses data and insights to guide program decisions and improvements, driving accountability through clear performance visibility and reporting.
- Structured & Scalable Operator: Brings consistency through frameworks, playbooks, and governance, managing complexity across large regions without losing focus or pace.
- Adaptable & Resilient: Thrives in a fast-paced, evolving environment, continuously refining approach based on feedback, data, and changing priorities.
Experience & Qualifications:
- 15+ years of progressive experience in partner marketing, program management, or Go-To-Market (GTM) leadership, preferably within the tech or Microsoft ecosystem.
- Proven track record of leading regional or global programs at significant scale.
- Strong leadership experience, including successfully managing and developing distributed teams across multiple markets.
- Extensive experience working with Microsoft stakeholders, partner ecosystems, or similar global organizations.
- Demonstrated success in driving and improving key performance metrics such as pipeline generation, ROI, and partner engagement.
- Strong operational and governance experience, including the development and use of dashboards and reporting frameworks.
What Success Looks Like in this Role:
- Consistent, high-quality execution of the DPMM program across the entire Asia region.
- Strong alignment between Microsoft priorities and partner GTM execution, leading to tangible results.
- Measurable impact on pipeline growth, ROI, and overall partner performance.
- High-performing, well-enabled DPMM teams delivering consistent results at scale.
- Clear governance, visibility, and accountability across all program dimensions.
- High satisfaction among Microsoft and partner ecosystem stakeholders.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X
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