PEOPLE PROFILERS

Regional Digital Campaign Specialist

PEOPLE PROFILERS  •  Selangor, MY (Onsite)  •  2 days ago
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Job Description

Industry: Computer Printer Manufacturing
Location: Selangor, Malaysia
Good Remuneration Salary Package and Benefits

Job Responsibilities:

  • Plan, build, and execute regional and local B2B and B2C digital campaigns across Southeast Asia to generate MQLs and drive e-commerce sales.
  • Manage marketing lead scoring, segmentation, and qualification processes using Salesforce Pardot (Marketing Cloud Account Engagement).
  • Collaborate with inside and field sales teams to manage MQLs and monitor lead funnel performance.
  • Manage paid media budgets and campaigns across platforms like Google Ads, LinkedIn, Meta, and Programmatic.
  • Track, analyse, and report on key campaign KPIs (CPL, CAC, ROAS, conversion rates), and continuously optimise performance.
  • Coordinate with in-country marketing teams to localise campaign messaging, assets, and strategies, and partner with regional business units for alignment.
  • Collaborate with and manage external agencies to ensure the high-quality and timely delivery of campaign projects.

Requirements:

  • Bachelor's degree in Marketing, Communications, IT or a related field.
  • 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation ( preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot,Marketo).
  • Strong understanding of B2B and B2C buyer journeys, with experience managing multi-country campaigns and coordinating with local teams.
  • Experience managing digital campaigns across multiple countries and coordinating with local teams.
  • Proven track record in performance marketing, including paid search and paid social.
  • Data-driven professional proficient in analytics tools (e.g., Google Analytics) with the ability to translate insights into optimisation actions.
  • Excellent project management skills.

JOBID: W3XY9WYW

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Please send your updated cv to josie.cha@peopleprofilers.com

We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
EA Licence Number: 02C4944
Tel: 6950 9756

EA Personnel: Cha Zi Jing Josie

EA Registration Number: R24124843

PEOPLE PROFILERS

About PEOPLE PROFILERS

We believe that infinite possibilities come from human relationships. That is why it is vital that the right people get connected to the right jobs. We bridge the gap between People and Professions, as is reflected in our logo, where the two P's are intertwined, signifying the bridging of the two.

At People Profilers, we are all about the relationship.

Between the employer and the talent; between us and you.

Vision: Provide to our clients’ unrivalled human resource solutions to achieve their competitive edge and be the preferred talent management firm to organisations.

Mission: Our mission is to deliver the highest standards in Human Resource solution for your organisation in a relationship focused environment by ensuring the right people are suited to the right employment opportunities.

People Profilers Pte Ltd (EA License: 02C4944)

People Profilers (Executive Search) Pte Ltd (EA License: 10C3804)

People Profilers (Services) Pte Ltd

People Profilers Vietnam LLC

Industry
HR & Recruiting
Company Size
51-200 employees
Headquarters
Singapore, SG
Year Founded
2002
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