Team
Marketing
Location
Chennai, India
Experience
1–2 years (fresh grads welcome)
Focus
Reddit Community + AI Search Visibility
ABOUT THE ROLE
AI is changing how buyers find software. When a prospect asks ChatGPT, Perplexity, or Gemini “what’s the best ecommerce marketing platform,” we want TargetBay to be the answer. This role sits at the intersection of community marketing and AI search — and you’ll own both.
You’ll be on the front lines: spotting high-intent Reddit threads before anyone else, crafting responses that earn trust, and systematically growing TargetBay’s presence across the AI engines that increasingly drive B2B discovery.
WHAT YOU’LL OWN
AI Visibility & AEO
Track TargetBay’s citation frequency across ChatGPT, Perplexity, Gemini, and Claude. Run weekly prompt audits, identify citation gaps, and execute structured campaigns to increase AI mentions month over month.
Reddit Community Marketing
Own our Reddit presence end-to-end. Identify high-intent threads in r/ecommerce, r/shopify, r/emailmarketing, and adjacent subreddits. Post, comment, and engage authentically — building karma and trust, not spam.
Multi-Channel Community Growth
Extend community efforts to LinkedIn and YouTube — identifying discussion threads, answering questions, and seeding TargetBay content where real buyers are actively asking.
Cross-Team Collaboration
Join weekly syncs with product and marketing teams to translate feature updates into fresh Reddit angles and AEO content briefs. Coordinate execution with agencies and freelancers seamlessly.
Reporting & Insights
Maintain a weekly dashboard tracking Reddit karma growth, citation mentions, post reach, and engagement. Surface actionable insights — not just vanity metrics — to the core marketing team.
TargetBay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate growth. Our integrated product suite empowers brands to attract, engage, and retain customers through personalized, data-driven experiences.
By integrating Email & SMS Marketing, Reviews, and Rewards into a single, comprehensive solution, TargetBay streamlines your marketing efforts, reduces total cost of ownership, and delivers a central source of truth for all your customer data. Our AI-powered tools, smart segmentation, and advanced automation capabilities ensure that every interaction with your brand is personalized and impactful.
TargetBay’s customer-first, partner-driven approach guarantees seamless integrations with leading ecommerce platforms and technologies, alongside a robust ecosystem of top-tier agency partners. This collaborative focus ensures that your brand remains connected, efficient, and positioned for success.
Our Impact:
5B+ Emails Delivered
4M+ Product Reviews Collected
4K+ Global Customers, including: Total Tea, Elina Organics, Tinte Cosmetics
1K+ integrations
Our Products:
- BayEngage: Email & SMS marketing solution with advanced automations, AI-powered personalization, and best-in-class deliverability. Reach the right audience with the right message, at precisely the right time.
- BayReviews: Build trust and boost sales through authentic customer feedback. Manage and syndicate reviews across major platforms like Google and Walmart.com to enhance your online reputation.
- BayRewards: Drive customer loyalty and increase retention through customizable rewards programs. Incentivize customer engagement and foster a community of loyal advocates.
Whether you're a growing startup or an established brand, TargetBay's flexible solutions are designed to scale with you. Our goal is to simplify the complexities of ecommerce marketing, helping businesses deliver seamless, customer-centric experiences at every touchpoint.
