Hollywood, Florida
At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.
The Recruitment Marketing Specialist is responsible for developing, managing, and amplifying the organization's employer brand through compelling storytelling, content creation, and strategic talent marketing initiatives. This role partners with Recruitment Advertising vendors, Talent Acquisition, Marketing, Communications, Human Resources, and organizational leaders to curate authentic employee experiences, showcase career opportunities, and position the organization as an employer of choice. The Specialist creates, supports, and manages content across multiple channels—including career sites, social media platforms, recruitment campaigns, workforce development initiatives, and internal communications—to attract, engage, and nurture top talent while supporting organizational recruitment goals.
Ensures consistent and timely content publication.Collaborates with recruiters to develop targeted content for specific talent segments and hard-to-fill roles.Ensures consistency of employer brand messaging across all recruitment and talent attraction channels in alignment with employer brand guidelines and Employee Value Proposition (EVP).Maintains brand asset libraries and content repositories.Responds to inquiries and engages with prospective candidates as appropriate.Partners with Recruitment Advertising vendor to support the design and implementation of talent attraction campaigns to support critical hiring needs and workforce development initiatives.Promotes the organization's culture, mission, values, employee experiences, and career opportunities through engaging storytelling.Coordinates with external vendors, photographers, videographers, and creative partners as needed.Identifies opportunities to leverage emerging platforms and storytelling formats.Ensures content and collaterals align with EVP brand guidelines.Develops and executes employer branding strategies that strengthen the organization's reputation as an employer of choice.Oversees multiple content projects simultaneously while meeting deadlines and organizational priorities.Monitors trends, engagement metrics, and audience insights to inform content strategy.Maintains the recruitment marketing editorial calendar to support recruitment campaigns, hiring events, awareness initiatives, and organizational priorities.Partners with Recruitment Advertising vendor, Marketing, Communications, Talent Acquisition, Human Resources, and operational leaders on strategic initiatives.Develops employer branding content across social media platforms and digital channels in partnership with Recruitment Advertising vendor.Conducts interviews with employees, leaders, residents, fellows, interns, and program participants to capture authentic experiences and success stories as required.Monitors and reports on content performance, engagement metrics, campaign effectiveness, and employer branding initiatives; provides recommendations for enhancements wherever opportunity exists for content effectiveness to Talent Acquisition Leadership.Optimizes content to improve candidate engagement and conversion rates.Creates, curates, and manages compelling content that highlights employee stories, career pathways, organizational achievements, workforce development programs, and community impact in partnership with recruitment advertising vendor.Captures and celebrates organizational achievements, awards, recognitions, and employee milestones.Promotes hiring events, internships, fellowships, residencies, apprenticeships, and career pathway programs.Monitors employer brand perception and recommend strategies for continuous improvement.Builds and maintain relationships with employees across the organization to identify stories that showcase workplace culture and career growth opportunities.Supports digital marketing initiatives across social media, career sites, email campaigns, sourcing platforms, and talent communities.Partners with Talent Acquisition leadership to align branding initiatives with workforce planning and recruitment priorities.
ACCOUNTABILITY, ANALYSIS AND DECISION MAKING, CUSTOMER SERVICE, CUSTOMER SERVICE (2), DEVELOPS RELATIONSHIPS, EFFECTIVE COMMUNICATION, ORGANIZATION SKILLS, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR, TEAM WORK, WORKLOAD MANAGEMENT
Bachelors (Required)
Complexity of Work: Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. Exceptional written and verbal communication skills. Required Work Experience: A minimum of three (3) years of professional work experience in employer branding, content marketing, recruitment marketing, internal communications, social media management, or a related field. Other Information: Additional Education Info: Bachelor's degree in Graphic Design, Marketing, or related field.
Primarily for office workers - not eligible for shift differential
Disclaimer: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification.
Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process.
Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.
Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law.
We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program.
Employment is subject to post offer, pre-placement assessment, including drug testing.
If you need reasonable accommodation during the application process, please call 954-276-8340 (M-F, 8am-5pm) or email TalentAcquisitionCenter@mhs.net
Be at the heart of exceptional care.
Team MHS Florida is an award-winning group of friends and colleagues at one of the largest not-for-profit health systems in the nation. We're 17,000 strong, advancing towards a brighter future together. We're passionate about the work we do, delivering deep, personalized care for patients and their families. That’s what we call the Memorial Experience.
Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.
Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law.
We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program.
Employment is subject to post offer, pre-placement assessment, including drug testing.
