Job Description

Why Próspera

Próspera is building a startup city: a place designed to make it easier to build businesses, communities, and real estate with a unique governance and regulatory framework. ( Próspera)
Our real estate footprint spans residential and commercial opportunities inside an emerging, highly visible community on Roatán. ( Prospera Real Estate)

About the role

We’re building a serious sales office and need a Real Estate Marketing Director to own brand and growth end-to-end. This is a hands-on, on-the-ground role: strategy + execution You’ll create the story, produce the content, ship the materials, and drive measurable demand.

If you’re looking for a pure “manager of vendors” job, this is not it. You will personally produce a meaningful share of the output (especially early).

What you’ll own

Brand and positioning

• Define and evolve the Próspera Real Estate brand voice, visual direction, and templates

• Turn “startup city + destination real estate” into clear, compelling narratives for global buyers, residents, and investors

• Build a repeatable playbook for launching and marketing new developments

Content engine and distribution

• Build from zero across Instagram, TikTok, YouTube, X, LinkedIn

• Create a content calendar and production workflow that stays consistent (even when things get busy)

• Produce property tours, lifestyle narratives, founder/agent-led content, construction updates, testimonials, and community stories

• Collaborate with internal teams and external creators when needed, but own the bar for quality

SEO and inbound growth

• Own on-site SEO foundations (structure, landing pages, keyword strategy, internal linking, lead capture)

• Create “evergreen” pages and content that drive inbound inquiries over time

• Track channel performance and iterate weekly (not quarterly)

Sales enablement and marketing materials

You’ll build a collateral system that makes selling easier and faster, including:

• Listing one-pagers, flyers, signage, and digital ads

• New development catalogs and pitch decks (plus updates as pricing/inventory changes)

• Offering/investor-ready materials where relevant

• Email templates, newsletters, and lead-nurture sequences

PR and earned media

• Build relationships with creators, newsletters, podcasts, and press (real estate + startup + international)

• Maintain a simple press kit and story bank (photos, b-roll, talking points, FAQs)

• Own reputation management and rapid response across channels (lightweight, not political firefighting)

Analytics and performance

• Build KPI tracking across the funnel: inbound leads, CPL (if running paid), conversion rates, and sales team feedback loops

• Report weekly: what shipped, what worked, what didn’t, and what you’re testing next

Success in the first 90 days

• Brand kit + templates shipped (so the whole team can produce consistently)

• Baseline content cadence established across key channels

• Sales collateral library built for active inventory + at least one flagship new development package

• SEO foundations in place and early inbound traction visible

• A clear “engine”: repeatable formats + distribution channels that compound

Required qualifications

• 4+ years in brand/content/digital marketing with a portfolio that shows real taste and execution

• Strong hands-on skills: photo/video capture, editing, copywriting, and layout/design (Adobe / Figma / Canva or equivalent)

• Proven ability to grow channels or campaigns with metrics to show it

• Comfortable owning the full stack: strategy → production → distribution → measurement

• Must relocate and work full-time on-site in Próspera, Roatán

Preferred (big plus)

• Real estate marketing experience (especially new development / presales)

• Luxury, hospitality, or destination-based marketing experience

• PR / earned media experience with demonstrated placements

• Strong personal social media presence

• Spanish proficiency

• Experience marketing to high-net-worth and international buyers

What we offer

• High-ownership leadership role with real autonomy and a high performance bar

• A dynamic, international environment on Roatán, with the chance to shape how the world perceives Próspera

• Relocation support for the right candidate

• Salary + performance bonus tied to clear outcomes

Location requirement (non-negotiable)

This is full-time, in-person in Próspera, Roatán, Honduras. We’ll only move forward with candidates who are genuinely ready to relocate.

Application process

Please submit:

• Resume/CV

• Portfolio (social channels, decks, campaigns, photo/video work)

• A short note on why you want to work for Prospera and what you’d build in your first 60–90 days

• Optional (strongly encouraged): 5 content ideas you’d execute immediately for Próspera Real Estate

Hiring process (typical): intro call → practical work trial → final interview.

Referral bonus: $1,000 for any candidate you refer who is hired and remains for at least four months.