Real Estate Market Manager
This position is hybrid working from our Legacy West Support Center located in Plano, Texas
About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
About the role
Executes the company’s real estate strategy for an assigned region/business unit, partnering with internal stakeholders and broker networks to source, evaluate, negotiate, and execute new stores, relocations, expansions, and renewals. Leverages analytics and market insights to optimize capital deployment and mitigate risk. Typically supports 25–30 capital projects and 80–120 lease renewals annually, driving timely execution and strong financial outcomes.
Responsibilities
Portfolio Management
Build and execute market strategies with Real Estate Analysts (closures, relocations, and new store opportunities).
Partner with in-market brokers to execute approved plans and prioritize high-return sites with limited cannibalization.
Prepare and present transaction recommendations (new, relocate, close) to the Real Estate Committee.
Evaluate renew/relocate/exit scenarios with Asset Management and Finance (occupancy cost, capex, timing).
Market Strategy
Use forecasting, customer/demographic (e.g., GIS), and market planning tools to model scenarios and build financial cases.
Develop multi-year market plans to optimize the store network using customer and performance data.
Conduct market tours with brokers and internal partners to evaluate trade areas and validate strategy.
Deal Making & Lease Renewals
Negotiate LOIs and leases for new/relocation deals (economics, TI, incentives, and downside protections).
Negotiate renewals and present recommendations well ahead of lease expirations.
Represent the company at ICSC and industry events to build relationships and advance market plans.
Pipeline Management
Align lease expirations with relocation/opening timelines to minimize overlap rent.
Manage deals through legal to execute documents on time and maintain development schedules.
Join weekly status calls with Project Management and Legal to remove blockers and meet dates.
Administrative and Due Diligence
Underwrite renewals using sales trends, lease terms, market rents, competition, and long-term strategy; size/test alternatives as needed.
Use retail/landlord relationships to gather performance intel and rent comps that inform strategy and negotiations.
Document final terms, assemble deal packages, and secure Real Estate Committee approvals.
Knowledge, skills & abilities requirements
Competencies & attributes
Working conditions & physical requirements
The work environment generally involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking, standing, bending, and occasionally requires carrying, moving and setting up of computers, for example desktops, monitors, printers, and other small hardware in the testing lab.
Benefits
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
#LI-Hybrid
Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional.
Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain.
In 1985, Sally acquired a major full-service (professional only) beauty supply distributor servicing the Midwestern United States. The growth of the full-service business led to the formation of the company now known as Beauty Systems Group LLC, focusing on distribution solely to the professional trade.
New store openings and acquisitions continue to guide Sally’s expansion. In 1987, Sally became an international company with the acquisition of an affiliate in the United Kingdom. Today, Sally and its affiliates operate over 4500 stores throughout the United States and the world. Our international operations now extend to the United Kingdom, continental Europe, Puerto Rico, Canada, Chile, Peru, Colombia, Mexico. Both Sally Beauty Supply and Beauty Systems Group have successful and growing online (e-commerce) businesses.
In 2006, Sally became a publicly held company with its shares traded on the New York Stock Exchange.
Sally and its affiliates have long been industry leaders. Expertise in professional product merchandising, distribution and education provides the basis for a commanding presence in the global market. This, combined with strong domestic growth and international development, positions the companies for anticipated continuing success in future years.
All subsidiaries and affiliates share Sally’s customer-driven operating philosophy and vision.
