About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Job Summary: What will you do?
Do you enjoy turning ideas into products anglers can rely on? As our R&D Engineer - Reel, you'll help design, test, and improve fishing reels from concept through production. You'll use mechanical engineering skills and CAD tools while partnering across the business to deliver products that meet performance, quality, cost, and timing expectations.
What makes you a great catch?
Why you will love it here
Your work environment
You'll work within Engineering and partner with Brand, Quality, Manufacturing, suppliers, and global facilities. Your projects may include designs and technical documentation, prototypes, testing, VAVE and product improvements, Engineering Change Notifications, manufacturing support, and project records. You'll support work from concept through production under general supervision, with guidance from Senior Engineers and Engineering leadership.
What you will need to succeed

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.
Our Commitment to Excellence at Pure Fishing:
At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:
Empower Our Team: We foster a culture where every voice is valued and innovation thrives.
Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.
Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.
Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.