The Consumer & Products Insights group is hiring an Associate Manager (Level 5) to lead the definition, development and execution of consumer insight strategies to inform product development and innovation within the R&D department. The R&D Consumer & Products Insights team is responsible for leading technical efforts to serve the Duracell Global business and its customers and consumers.The position is responsible for translating consumer needs, behaviors, and trends into actionable recommendations for business growth and product advancement and may include a global scope.
The position is based in Atlanta, USA.
Key Responsibilities:
• Design and implement consumer research initiatives (qualitative and quantitative) to identify consumers’ wants and needs.
• Translate consumers and market data into technical requirements, specifications, success criteria to guide future R&D developments.
• Critically analyze complex data, e.g. market, technical and consumer data, form robust conclusions and provide actionable insights for product requirements and innovations, as well as scientific communication (claims, demos and technical product story).
• Develop and present reports, presentations, and share recommendations to senior leadership and project stakeholders.
• Monitor industry trends, competitive landscape, and technology advancements as well as consumer research techniques to inform project learning plans and R&D priorities.
• Build effective collaborations across multi-functional and international teams, including other Consumer Product insights members, Product Design, Marketing, and Commercial partners.
• Manage external research partners and ensure high-quality deliverables.
• Champion a consumer-centric approach within the R&D department.
• Provide functional coaching/mentoring to more junior team members to build capabilities, foster continuous learning, and support professional growth.
• Bachelor’s degree required concentration in Sciences, Engineering, Psychology and/or Market Research
• Bachelor’s in Sciences or Engineering preferred
• Minimum of 4 years’ experience in R&D, Market Research or consumer insights, Product owner, or related roles in CPG or Consumer electronics, is required.
• Proven track record in designing and executing research projects that drive business outcomes.
• Willingness to travel (estimated 10-15% of the time)
• Strong analytical, technical rigor and critical thinking skills.
• Excellent technical written and verbal communication adapting to stakeholders’ needs.
• Advanced proficiency in consumer research methodologies (quals, quant, online/offline ...).
• Proficiency in data analysis tools (JMP e.g) and data science experience is a big plus.
• Ability to influence and collaborate with diverse stakeholders.
• Passion for learning and for growing & coaching others.
• Project management experience and attention to detail.
• Adaptability and curiosity in a dynamic, innovation-driven environment.
• Championing technical curiosity and looking for new ways of working
• Experience with electronics and their interaction with batteries is preferred but not required.
• Proficiency in AI tools is preferred.
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude is highly valued.
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, lithium coins, rechargeable batteries, and other specialty cells. Duracell powers many devices across the globe such as game console controllers, baby monitors, flashlights, smoke detectors, and toys such as the Monster Jam RC trucks.
As the leader in the personal power category, Duracell has a rich history of innovation continuously introducing batteries that are more powerful and longer lasting than competitor brands - holding our title as the #1 trusted battery brand since 2018. Duracell is committed to powering communities and organizations, ensuring child safety, and keeping devices running when they’re needed most.
Duracell focuses on sustainable growth, industry-leading innovation and creating long term value for our customers and consumers. At Duracell integrity, end to end accountability across all levels, fast decision making and a “can do” attitude are highly valued. Powered by those, Duracell - a multi-national and multi-cultural company – is committed to become the world’s undisputed #1 Personal Power Company.
Duracell is committed to hiring incredible talent and, as such, offers competitive compensation packages and employee benefits. To this same end, Duracell respects and values the aspects that make each candidate unique and, as an Equal Opportunity employer, is committed to providing a work environment that is free of discrimination against employees and applicants on the basis of any factor prohibited by applicable laws and regulations.
